Digital Advertising Solutions
Experian’s digital advertising solutions
Empowering data-driven advertising
Experian’s digital marketing capabilities are built on a powerful, enriched identity graph that connects data across the advertising ecosystem. This unified identity infrastructure empowers brands, platforms and partners to understand audiences more deeply, activate high-value segments and deliver more relevant, privacy-conscious advertising experiences.
~10.5
Coverage of ~10.5households
100M
100 million pieces of data on the Australian population allowing flexible integration
30+
30+ Destinations
Who are we?
Where we live?
Our Finances
What we do
What we purchase
Segmentation
B2B
Benefits
Experian's digital audiences enable buy-side and sell-side clients to activate our breadth and depth of segmentation, enrichment and identity data. With over 1,700 carefully curated audiences, a plethora of identities in our spine, our data can be activated on over 30 of the most used advertising platforms and destinations.
Whether your goal is to target the right customer in one of our existing partners or use our identity data for CRM onboarding or audience expansion our solutions enable every type of player in the digital advertising market.
At the core of our offering is our audience enriched identity framework that enables collaboration across the ecosystem. We provide the scale and precision needed to resolve identity and drive performance.
With this infrastructure, businesses can go beyond surface-level interactions to truly understand their audiences, segment them based on meaningful audiences, and monetise those insights across their digital ecosystems. The result is a more connected, efficient, and effective advertising experience for everyone involved. Driving better outcomes for marketers and more relevant experiences for consumers.
Digital Audiences
Buy Side
Our market leading insight platforms comprise over 1,200 segments of demographic, geographic, financial, property and market research variables.
We use this insight to drive audiences with impact. The unique understanding of your audience can deliver higher returns on marketing investment.
Identity
Buy Side
Experian’s recently acquired market-leading Identity Graph provider enables enrichment of your first party data, at scale, helping to provide you with improved return on investment.
Campaign Measurement
Buy Side
Experian has partnered with Google which enables your offline transactions to be linked back to your Google Ads activity, providing you with a complete view of sales.
Discuss how our solutions can work for your business
Enrich Audience data that meets advertiser demand with greater scale, tailored content and strength.
Experian works directly with publishers across the sell-side landscape to help accelerate their audience monetisation strategies.
With over 1,200 segments comprising of demographic, geographic, financial, property and market research variables, our audiences can help you answer any brief across any industry or advertiser.
- Improve the strength of your brief responses and drive more ad spend on your platform.
- Drive additional value with larger audience sizes.
- Better understand who your audience is to tailor your content and sales strategies.
Digital Audiences
Sell Side
Enrich audience data based on a combination of demographic, geographic, financial and market research data - both online and offline data. Supporting you, the Publisher, to demonstrate premium value to your Advertisers.
Identity
Sell Side
Increase the value of first-party data with our Identity overlays, with over 100 million identifiers we deliver higher match rates with advertiser data sets, regardless of the identifiers collected.
Find out how Digital Audiences can help your business
Digital Audience Trends and Predictions
Our 2023 Digital Audience trends and predictions report provides marketers with insights we’ve gleaned about digital activation over the last four years, so that you can better plan for next year.
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