buys side digital audiences

Empowering data-driven advertising

Experian’s digital marketing capabilities are built on a powerful, enriched identity graph that connects data across the advertising ecosystem. This unified identity infrastructure empowers brands, platforms and partners to understand audiences more deeply, activate high-value segments and deliver more relevant, privacy-conscious advertising experiences.

Key features

~10.5

Coverage of ~10.5households

100M

100 million pieces of data on the Australian population allowing flexible integration

30+

30+ Destinations

1,700+ pre-built audiences across:

Who are we?

Where we live?

Our Finances

What we do

What we purchase

Segmentation

B2B

benefits

Benefits

Experian's digital audiences enable buy-side and sell-side clients to activate our breadth and depth of segmentation, enrichment and identity data. With over 1,700 carefully curated audiences, a plethora of identities in our spine, our data can be activated on over 30 of the most used advertising platforms and destinations.  

Whether your goal is to target the right customer in one of our existing partners or use our identity data for CRM onboarding or audience expansion our solutions enable every type of player in the digital advertising market.

At the core of our offering is our audience enriched identity framework that enables collaboration across the ecosystem.  We provide the scale and precision needed to resolve identity and drive performance.

With this infrastructure, businesses can go beyond surface-level interactions to truly understand their audiences, segment them based on meaningful audiences, and monetise those insights across their digital ecosystems. The result is a more connected, efficient, and effective advertising experience for everyone involved. Driving better outcomes for marketers and more relevant experiences for consumers.

Digital Audiences

Buy Side

Our market leading insight platforms comprise over 1,200 segments of demographic, geographic, financial, property and market research variables.

We use this insight to drive audiences with impact. The unique understanding of your audience can deliver higher returns on marketing investment.

Identity

Buy Side

Experian’s recently acquired market-leading Identity Graph provider enables enrichment of your first party data, at scale, helping to provide you with  improved return on investment.

Campaign Measurement

Buy Side

Experian has partnered with Google which enables your offline transactions to be linked back to your Google Ads activity, providing you with a complete view of sales.

Discuss how our solutions can work for your business

Sell Side Digital Audiences

D sell side

Enrich Audience data that meets advertiser demand with greater scale, tailored content and strength.

Experian works directly with publishers across the sell-side landscape to help accelerate their audience monetisation strategies.

With over 1,200 segments comprising of demographic, geographic, financial, property and market research variables, our audiences can help you answer any brief across any industry or advertiser.

- Improve the strength of your brief responses and drive more ad spend on your platform.

- Drive additional value with larger audience sizes.

- Better understand who your audience is to tailor your content and sales strategies.

Digital Audiences

Sell Side

Enrich audience data based on a combination of demographic, geographic, financial and market research data - both online and offline data. Supporting you, the Publisher, to demonstrate premium value to your Advertisers.

Identity

Sell Side

Increase the value of first-party data with our Identity overlays, with over 100  million identifiers we deliver higher match rates with advertiser data sets, regardless of the identifiers collected.

Find out how Digital Audiences can help your business

Digital Audience Trends and Predictions

Our 2023 Digital Audience trends and predictions report provides marketers with insights we’ve gleaned about digital activation over the last four years, so that you can better plan for next year.

Discover more

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