Build a customer and prospect segmentation strategy as unique as your business
Truly understanding your current customer base is the key to unlocking future growth. Knowing how your customers behave, think and act and being able to have a full view of your prospects ensure you can find and connect with others as effectively and efficiently as possible.
Building an operational custom segmentation for your organisation with Experian is a valuable exercise which will give you the data insights necessary to fuel your growth strategy.
Understand your customers like never before and use the insights to drive your go-to-market activities and decision making
Building a custom segmentation based on your data in addition to the demographic, socio-economic behaviours of your customers ensures unique insights that drive business
Make your marketing dollars go futher by ensuring you utilise your unique segmentation when communicating with new customers
Ability to combine your zero, first, and second party data to our deep consumer insights to unlock a deeper understanding of your customer & prospect base
Almost as important as knowing who will buy from you is knowing who will not. Understand and quantify your non customers, or prospect market at a greater level
Start building your custom segmentation immediately with no need to build a profile over numerous customer interactions
Use the data-driven insights to immediately make better decisions about your go-to-market strategy
Media buying is easier when you know who to target (Insights team and media buying can work together). Save spend by removing non-buyers
Predicting consumer behaviour has never been easier as we layer thousands of variables on top of your customer information
Trusted by thousands of the world's biggest brands
Deep customer profiling and segmentation expertise
Intuitive, scalable technology
Combine Experian's market-leading data assets with our analytical expertise to create and optimise predictive models that give you the ability to understand your customers' likely behaviour.