Data Quality

Data is the most important asset your business owns.

It powers decision making, customer interactions, regulatory reporting and your strategic planning.

Experian has a comprehensive suite of data quality solutions to manage your entire data quality life cycle. By improving the accuracy of your data you can drive efficiencies in every aspect of your business operations. 

Discover how to validate, cleanse and enrich your data so you can harness it more effectively to deliver greater insight for your business.

Customer Data Validation

93% of organisations

the quality of contact data has become more important over the last 12 months*

89% of organisations

say contact data has become more important than ever to reach their customers during the pandemic*

68% of organisations

their contact data is decaying faster than ever so they need a sustainable data quality solution*

*Experian Global Data Management Research 2022

Integrated technology for the world's leading CRM systems

Our off-the-shelf integrations for the world's most popular CRM systems reduces the development burden on you.

Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of organisations* believe that their CRM customer data is clean. Having accurate, trusted data can enhance your customer experience, increase innovation, and drive more efficient business practices. Experian brings advanced data quality solutions seamlessly into your CRM system so you can create and maintain an accurate view of your customers.


Key features

  • Sophisticated duplicate matching functionality for your accounts and contacts
  • Full flexibility and customisable matching criteria/business rules within your CRM
  • Improved automation and simplicity - our technology is built for business users, so there is less dependency on IT
  • Our intuitive dashboards and workflows ensure you can maintain data quality on an ongoing basis within your CRM


Master your data quality strategy with the right platform


Companies today collect massive amounts of customer data – including address, email and phone data, purchasing behaviour and history, preferences and the traces customers leave behind - potentially in multiple systems. Consolidating this data is possible but many businesses struggle to create an accurate and accessible database. In fact, just 15 percent of organisations claim to have an effective single customer view in place. Common challenges include a high degree of poor contact data, disparate databases, departmental siloes and poor searching functionality.

Experian’s Aperture Data Studio is a powerful and easy to use data management suite that helps you manage consumer data projects with confidence, in your own environment.

It enables everyday users to quickly and easily develop sophisticated workflows that incorporates machine learning algorithms for automatic data tagging and enriches the data using globally-curated data sets from Experian. This ensures data quality and helps govern adherence to data standards.

Our latest data quality insights

Why trust your data cleaning to Experian?


Trusted by thousands of the world's biggest brands


Deep data management expertise


Intuitive, scalable technology

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