Customer Acquisition

Seamless customer acquisition to grow your business and increase your bottom line with Experian PowerCurve Originations

team in bank

Acquire more profitable customers faster

A nimble, forward-thinking strategy for acquiring new customers can be a life-changing experience. However, staying ahead of changing consumer needs is not as simple as it may seem. You need to acquire and onboard more profitable customers, and mitigate risk, while staying compliant and adhering to regulations. The right strategies and means can keep you moving in an ever-more-profitable direction while also navigating an ever-changing business environment.

When it comes to customer acquisition, Experian is uniquely positioned to help clients acquire more profitable customers, automate processing and decisioning, increase revenue and reduce acquisition costs and risks. This is all made possible with PowerCurve Originations.

Power your customer acquisition process

PowerCurve® Originations is a flexible, data-driven solution that manages complex strategies, accepts applications from multiple channels, automates data collection and verification from multiple sources and proactively monitors decision results. The intuitive solution empowers business users to create, manage, and improve decisioning strategies in a fraction of the time it takes with other systems, replacing cost and complexity with efficiency and insight.

PowerCurve Originations Essentials

With access to a powerful decisioning engine, industry-leading data and advanced analytics, you can make the best decisions instantly, reduce manual activity and provide a frictionless customer experience.

Optimise and automate your acquisition strategy

 Hear more about MoneyPlace’s early adoption of PowerCurve Originations Essentials and how it helped their business.

Key features

Strategy design and deployment

Streamlined strategy development and execution minimises costly customisations and coding.

Data enrichment and connectivity

Comprehensive data assets across multiple sources ensure ID verification and a holistic view of your prospect.

Monitoring and reporting

Proactive monitoring and real-time visibility can challenge and rapidly adjust strategies as needed.

Cloud-based or integrated onsite

Delivery options to meet your needs, whether it’s cloud-based on an Experian hosted platform or integrated into your onsite systems.

Benefits at a glance


Acquire more profitable customers

An ideal blend of data, analytics, automated credit decisioning and execution help you acquire more profitable customers faster.


Automate data connectivity across multiple sources

Combine customer data at the point of application with credit, fraud, and internal data for a comprehensive accurate view of prospects to make informed decisions quickly.


Remain nimble and improve efficiency

Gain flexibility to quickly respond to changing market conditions while also reducing time to decision, and decreasing customer acquisition and onboarding costs.


Manage risk and enhance experiences

Manage credit risk and fraud more effectively – and satisfy compliance demands, while also enhancing your customer experience.


Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.

I would like to receive the latest business insights from Experian

By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.