Identity - Buy Side

Identity underpins digital advertising, enabling various identifiers to be used for data matching and enrichment.

As the industry moves away from third-party cookies and Mobile Ad IDs, there will no longer be one single identifier used across the industry. The ability to link data sets using a range of IDs becomes even more important than ever before - linking to publishers, platforms, and enriching datasets.

Experian’s recently acquired market-leading Identity Graph provider enables enrichment of your first party data, at scale, helping to provide you with improved return on investment.

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Experian's Identity Graph

Experian manages over 100 million pieces of data on the Australian population.

Experian’s Identity Graph contains various data points covering IP Addresses, Mobile Ad IDs, Email Addresses, Adobe IDs, UID 2.0s, Phone Numbers and Addresses.

Regardless of the IDs you collect, or those used by digital destinations, Experian can help you match your IDs at scale.

Benefits

Experian segment coverage

Experian’s 1,200 segments provides unrivalled breadth

Larger audiences

Scale your audience with additional linkage data points

Higher match rates

Connect with your customers on numerous platforms, regardless of the identifier used

Why Experian?

As the move away from cookies and Mobile Ad IDs occurs, there will no longer be one single identifier used across the industry.

Experian helps you link to publishers, platforms and more by using a range of ID’s and data sets.

Experian uses a wide range of identifiers including Unified ID 2.0, linked to the Australian population at household level

Over 100 million pieces of data on the Australian population, we can help you match at scale.

Online and offline data can be linked for a complete view

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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