Data is the most powerful and versatile tool in your marketing arsenal.
As your data partner, we can help you identify your customers, their values, and provide you with insights to inform your marketing strategies.
Experian’s Consumer View gives you deeper insight into your customers based on a range of key demographic and geographic variables. Expertly modelled by Experian’s Data Scientists, Consumer View provides both Mesh block (30-60 households) and Household level insights into the who, how and where of Australian consumers.
Utilising a range of data sources, collected, compiled and delivered in adherence to Australian industry legislation and regulations, Consumer View variables are pre-modelled and visualisation-ready, making it quick and easy to start accessing actionable insight into your customers and prospects.
Consumer View allows you to enrich your data assets with specific variables, and segment your database based on variables that matter to you.
Coverage of ~10.5households
20+ unique data variables covering demographic, financial, property and geographic datasets
Actionable data that can be appended to your customer database, viewed alongside spatial data or activated on digital channels.
Privacy, and compliance-first dataset, available at Household (HH) or Mesh block (MB) level
Consumer View is Experian’s comprehensive consumer data asset, designed to help organisations unlock deeper insights and drive smarter decision-making. By combining demographic, financial, and property-level data, Consumer View enables you to generate a detailed understanding of households and neighbourhoods across Australia. Whether you're looking to identify high-net-worth individuals, families, recent movers, or other key segments, Consumer View allows you to segment your database by the attributes that matter most to your business.
With the ability to enrich your customer or transaction data with valuable third-party insights, you gain a more complete picture of your audience—fuelling more personalised engagement and strategic planning. Advanced modelling capabilities also allow you to anticipate and predict consumer behaviour through tailored propensity models, helping you identify your best prospects and optimise marketing performance. Consumer View transforms raw data into actionable intelligence, empowering you to connect with the right people, in the right way, at the right time.
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