Data Matching, Golden Record Creation, Marketing Automation

4 stages to achieving your Single Customer View

Single Customer View

Get a complete view of your customers by aggregating data from various touchpoints

How you could benefit from a SCV

  • Customer Experience
    Customer Experience

    Deeper customer insights to improve communications and build trust and loyalty

  • Operational Efficiency
    Operational Efficiency

    Save time, money and empower your organisation to take advantage of new opportunities

  • Fraud Identification and Decisioning
    Fraud Identification and Decisioning

    Know who your customers are so you can protect them throughout their journey with you

  • Regulatory Compliance
    Regulatory Compliance

    Have a single view of each customer for compliance with key regulations

When customer data is kept in multiple systems, duplicates and discrepancies are unavoidable. Coupled with an ever-increasing number and variety of digital platforms where customers leave their traces behind, having a 360 degree customer view is becoming increasingly challenging.

Experian’s Single Customer View solutions incorporate best in class data preparation, data matching, golden record creation, monitoring and consultancy capabilities. Experian has designed and built Single Customer View solutions for a wide range of industries and for a wide range of use cases, including marketing automation, customer service, analytics and fraud detection.

4 stages to achieving your Single Customer View

Our approach focuses on the data and provides a methodology that will consolidate, clean, fix, link, harmonise, and enrich with additional customer insights across all data assets within a business.

The 4 stages are:

Investigate - Extract data from systems across your organisation, consolidate it, and assess its accuracy and completeness as the first step to cleansing and validating.

Assess - Consolidate and profile the data so you can assess potential strengths and weaknesses within it, in the context of business priorities.

Improve - Bring consistency to the way your data is formatted, ensure your customer data is accurate, and fill the gaps using our unique range of reference data including location and socio-demographic data sets.

Control - Compare records, identify and harmonise duplicates, create a golden nominal and give each individual a unique identification number and ensure you can maintain an up-to-date and accurate view over time.

Further reading

Featured Articles

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