Single Customer View
Build a deep understanding of your best customers so you can delight and grow
When customer data is kept in multiple systems, duplicates and discrepancies are unavoidable. Coupled with an ever-increasing number and variety of digital platforms, having a complete and accurate customer view is becoming increasingly challenging.
Experian's Single Customer View solutions incorporate best in class data preparation, data matching, golden record creation, monitoring and consultancy capabilities.
Our approach focuses on the data and provides a methodology that will consolidate, clean, fix, link, harmonise, and enrich with additional customer insights across all data assets within a business.
The 4 stages are:
Deeper customer insights to improve communications and build trust and loyalty
Save time, money and empower your organisation to take advantage of new opportunities
Know who your customers are so you can protect them throughout their journey with you
Have a single view of each customer for compliance with key regulations
Understand how you can deliver deeper customer insight and grow customer value with a single customer view
Learn how to improve your customer exprience and drive value with a single customer view
We combine your existing customer data with the market's most comprehensive consumer data and pin every unique record for one golden contact view
Our easy-to-use platforms and API-driven technology ensures unrivalled connectivity and improved adoption in your customer, insight and marketing teams
Our team of data quality and data management consultants have built single customer view programs for some of the world's biggest brands