Predicting Consumer Behaviour is something that can regularly be thrown into the ‘too hard basket’ or brought up as a nice to have when falling sales are recognised after the fact.
Experian Predict brings together our market leading database and analytical expertise in creating and optimising predictive models, giving you the ability to fine tune and understand your customers across several key areas.
Our Prediction models aren’t a one-size-fits-all. We take an innovative approach to model development, the model is targeted to support your specific business goals while providing the documentation required for regulatory reviews. Experian specialises in providing high-grade inputs into pre-existing models as well as assisting in the creation of new models. Machine learning -this cutting-edge technology can be embedded in your predictive models to help uncover patterns in data that may not be apparent otherwise.
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