Mosaic Segmentation Solutions

Household level marketing segmentation to 51 types

Mesh Block, Persona Segmentation Strategies

Mosaic - Award-winning
consumer classification

Find and target your ideal customer audience today

Improve the effectiveness of your marketing with Experian Mosaic

Cutting through the noise and delivering your message to the right person has never been easy. Consumers are inundated with communications at an unprecedented scale. Leveraging the right technology and data assets can help you target consumers better and improve the effectiveness of your communications.

Mosaic, Experian’s award-winning consumer classification platform, groups the Australian population at a household level enabling your campaign to cut through the noise and be noticed.

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What is Mosaic?

Mosaic is the most comprehensive consumer classification tool in Australia. It can instantly provide organisations with a detailed and granular view of the socio-demographic profile of the Australian population and how that relates to their own customers.

Mosaic utilises more than a thousand data variables from a variety of sources to develop a rich and detailed understanding of consumer behaviours and preferences.

Using this insight into consumers, Experian models every Australian household to classify them into one of 14 Groups and 51 Types, based on their likely behaviours and preferences, which can then be attached to an organisation’s database for analysis, insight and activation.

Talk to us today to discuss how you can segment and understand your customers.

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Mosaic in action

Explore a few of the Types we have available.
Central Prosperity

Middle-older aged empty nester couples renting very expensive properties in inner-urban areas, with high income.

Successful Spending

Young, married couples with children and high income, living in outer-suburban/metro-fringe areas.

Power Couples

Young diverse couples, well-educated, transient, city centre renters with high income and no children.

Determined Suburbans

Professional couples and singles with high income, owning their first home in high growth inner suburbs.

Spirit Questers

Millennial singles renting in coastal tourist areas, with below average income.

Selfless & Hardworking

Blue-collar families from multicultural backgrounds, living in outer-suburban areas, with average to high income.

Mature Modernites

Middle-aged couples without children, renting in inner suburban apartments and terraces.

Farming Reliance

Rural farmers and farm owners with below average income, living 10-40km away from the nearest town.

How Mosaic can help your organisation

  • One intuitive classification system
    One intuitive classification system

    Mosaic layers it’s comprehensive classification data on top of your existing customer data so you have one powerful method for all your consumer audience profiling.

  • Target the right audiences every time
    Target the right audiences every time

    Combining understanding about how your customers behave and the rest of the market ensures you can target specific groups safe in the knowledge they will find it relevant.

  • Understand the preferences of your existing customers
    Understand the preferences of your existing customers

    Keeping your customers happy is critical to your success and knowing how they behave and their communications preferences enables you to service them in the very best way possible.

  • Deliver the right message across any channel
    Deliver the right message across any channel

    Mosaic provides behavioural insights for different groups, such as channel preference, that helps guide your marketing strategy and campaign decisions. 

  • Allocate marketing spend in the most effective way
    Allocate marketing spend in the most effective way

    Hyper-focused marketing is the future as consumers are far less willing to be generally targeted - make every marketing dollar work as hard as it can.

  • Personalise messages for different customers
    Personalise messages for different customers

    The beauty of Mosaic from Experian lies in the ability to build very specific marketing audiences for which you can write extremely tailored marketing copy.

Key features

  • Powerful segmentation
    Powerful segmentation

    Split the Australian population into 14 Groups and 51 Types and layer the data over your own information for unparalleled insights

  • Intuitive user experience
    Intuitive user experience

    Mosaic is easy to use, fast to deploy and we can have you up and running with better audience profiling in no time

  • Data and technology expertise
    Data and technology expertise

    Thousands of organisations around the world trust Experian’s data-driven technology to power their customer insight programs

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Tell me more about...

  • Segmentation

    Next-level segmentation brings your customers to life so you can target and communicate with them more effectively

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  • Profiling

    Fill in the gaps with complete customer profiling and append over 1,000 different data elements to your data

    Learn more

  • Audience Analytics
    Audience Analytics

    Integrate your customer data with our analytics to provide a comprehensive breakdown of your consumer base

    Learn more

Featured Articles

BT Financial GroupShurjo
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Australian Financial Security AuthorityRichard

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Suncorp New ZealandMing
Hard working team, flexible work arrangement and always focus on customer's needs.

Kay & BurtonJustin

First class service, proactive, results orientated, no hard sell


I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

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