Data Driven Campaign Measurement

Campaign Attribution and Measurement

Campaign Measurement

Measure the sales impact of your marketing campaigns

Gain data-driven insights into your marketing performance

Data-driven marketing has allowed for more personalised, 1:1 conversations with customers across channels. But the truth behind the scenes is that a marketer's ability to target is only as good as their ability to measure success. At the end of the day, you need to be able to attribute sales to the correct campaigns and channels.

Experian Campaign Measurement solutions are focused on helping you understand, identify and grow your customers using accurate insight across your marketing channels.

How Experian can help

  • Understand ROI through multi-channel response attribution

    Understand ROI through multi-channel response attribution
  • Comprehensive, multi-dimensional analysis of your marketing programs, including forecasting and budgeting strategies

    Comprehensive, multi-dimensional analysis of your marketing programs, including forecasting and budgeting strategies
  • Quantify both the online and offline sales impact of your marketing campaigns

    Quantify both the online and offline sales impact of your marketing campaigns
Featured Articles

Bendigo Kangan InstituteCaroline
Experian helps us to understand our intender and current student base and their consumption of media.

NSW RFS
The NSW RFS has been using Mosaic for a number of years to profile and understand the people residing in high risk areas. Mosaic also assists the NSW RFS in determining the best engagement strategies for each community.

Next Gen Clubs AustraliaJo
The team at Experian are my team. After years of working together they understand our business and can think like an insider. That makes recommendations fast, relevant, and nuanced. It’s not just a client/consultant relationship, it’s a partnership!

Aussie HomeloansEmily
Really close partnering to help drive significantly better outcomes. Flexibility with sources of data to solve specific problems.

National Rugby LeagueKen

Experian has an easy to digest method for understanding our audience and is widely accepted in market. The customer facing team are also readily available and very supportive of our goals.

A member of our team would be happy to talk you through our insight solutions

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