Digital Audiences

We use data and insights to activate your audience on digital platforms.

Our market leading insight platforms comprise over 1,200 segments of demographic, geographic, financial, property and market research variables.

We use this insight to drive audiences with impact. The unique understanding of your audience can deliver higher returns on marketing investment.

Experian Digital Audiences

Who are we?

Gender
Age
Life stage
Household Composition

Where we live?

Property type
Recent movers
Number of bedrooms
Pool & Solar indicators

Our finances

Affluence
Household income
Mortgage / Rent
Credit demand

What we do

Travel
Sporting
Entertainment

What we purchase

Retail; shopper type, occasions
Travel; destinations, trips and type
Automotive

Segments

Mosaic Types (51 different types)
Mosaic Groups (14 types)
Millennials

B2B

Identify households where specific professional groups are likely to reside.

Audience attributes are modelled using Experian's range of data sources

Experian can help you to reach the right people, at the right time, on the right platform.

Audience Taxonomy

Over 1,200 preconfigured audiences

Utilising geographic, demographic, financial, property and market research variables with reach across every Australian household.

Segments covering who we are, where we live, our finances, what we do, what we purchase and more.

Custom Audiences

Build your own unique audience. Blend thousands of data points to form an audience like no other.

Our team of specialists can help you build custom audiences that answer the most challenging briefs.

Digital Destinations

Currently we’re integrated with over 60 platforms, covering all the major social media and programmatic platforms as well as Digital Out of Home and Connected TV.

Key onboarding platforms, such as Eyeota, enable you to access our audiences from almost anywhere, allowing you to run truly omnichannel campaigns.

Whether you’re looking to retarget your existing customers across digital channels, connect with more customers like them or explore new customer segments, Experian’s Digital Audiences can help.

Utilising a range of demographic, geographic, financial, property and market research variables our 1,200+ audiences can be used across any industry or campaign.

Available on over 60 digital destinations including social media, Connected TV, Out of Home and Programmatic, and supported by over 52 million linkage records, we can reach your audience on the platforms they respond to best.

Why Experian for your Audience solutions?

Audience identification

Our data enables you to find and connect with audiences based on a combination of demographic, geographic, financial and market research data - both online and offline data. Our audiences go beyond interest based on online behaviours.

Capability

Identify your audience based on financial capability and intent to buy, not general interest.

Enhance

Enhance your first party data at scale and speed.

You know; Jo - jo.public@gmail.com

We know; Household composition, High assets, high income, low home loan repayments, likely to be university educated, likely to spend big on premium brands.

Omnichannel

Omnichannel marketing; enabling you to connect with the same audience across a variety of platforms. Our data is available in over 60 digital platforms including social media, programmatic, Connected TV and Digital Out-of-home

Data acquisition

We don’t use cookies to derive information.

We do not rely on a single identifier, or single source.

Audiences

Audiences are built from a wide variety of compliant sources.

Data is aggregated, modelled and overlayed with Experian insight.

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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