Aperture
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Profile, standardise, cleanse, govern, report and transform your data

Aperture Data Studio empowers organisations to deliver trusted data. Our intuitive, quick-to-deploy, and transparent data intelligence platform includes robust data quality and governance capabilities to help you improve, control, and govern your data.

It enables everyday users to quickly and easily develop sophisticated workflows that incorporates machine learning algorithms for automatic data tagging and enriches the data using globally-curated data sets from Experian. This ensures data quality and helps govern adherence to data standards.

How we support your job function

click on the job function to see how we can support you

data office

Data Office

Credit Risk

Credit Risk

Marketing and Sales

Marketing and Sales

Fraud

Fraud

Marketing and Sales

In today’s competitive banking landscape, understanding your customers is everything. Sales and marketing teams need accurate, unified and actionable data to deliver personalised experiences, design relevant products, and measure campaign performance. Experian Aperture Data Studio empowers marketing professionals to harness the full potential of their data—without needing technical expertise.

Power Data-Driven Acquisition, Retention & Growth

Use clean, governed data to identify cross-sell and up-sell opportunities, reduce churn and personalise offers across channels.

Operationalise Data Quality in Martech Platforms

Ensure high-quality data flows into CRM and Customer Data Platforms (CDPs), enabling consistent, personalised experiences across all touchpoints.

Build Richer Customer Insights Without Coding

Unify fragmented customer and product data to create a complete view of customer behaviour, preferences, and needs—no data engineering required.

Our dedicated team of Data Quality consultants will work closely with you to ensure a smooth and successful implementation

Cleanse and Prepare Data for Predictive Models

Automatically detect and fix data quality issues that impact customer insights. Prepare data for AI and lifecycle modelling with built-in wrangling tools.

Enhance Segmentation with Experian Data Assets

Augment first-party data with Experian’s Mosaic, lifestyle, and commercial datasets to build smarter customer segments for targeted marketing and product design.

Measure and Optimise Campaign Performance with Confidence

Track product uptake, offer effectiveness, and marketing ROI using clean, consistent data. Aperture Data Studio can help you to standardise data definitions, resulting in accurate reporting and empowering teams to make faster, data-driven decisions.

How your dashboard could look, with an example of three levels of Data Quality reporting

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Why Experian Aperture Data Studio?

Experian Aperture Data Studio enables you to

  • Develop deep customer insights, integrate different views of the customer domain without coding and data engineering experience.
  • Prepare data for predictive models /AI model development.
  • Operationalising data quality in your CRM and/or Customer Data Platforms.
  • Access Experian data assets (e.g. Mosaic, lifestyle attributes and commercial data) for customer insights and lifecycle model development.
  • Cleanse data automatically, remediating data that negatively impacts customer insights.

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