Transform your fundraising with trusted data

Nonprofits face growing pressure to deliver personalised donor experiences, hit ambitious campaign targets and prove impact to boards and funders. Yet, fragmented systems and poor data quality often stand in the way, leading to missed opportunities and donor attrition.

Experian empowers fundraising and data teams with clean, unified and governed data, enabling smarter decisions, stronger engagement and compliance-ready operations.

Experian can help to strengthen donor engagement and campaign performance

Real-time contact validation

Ensure donor contact data is consistent and accurate. Reduce bounce rates, avoid miscommunications, and improve donor experience across appeals and events.

CRM cleansing and deduplication

Eliminate duplicate records and inconsistencies in donor databases. Reduce mailing costs, improve reporting accuracy, and free up staff time to focus on strategy, not data firefighting.

Data quality monitoring and scorecards

Track and improve data health over time. Use dashboards to demonstrate campaign performance, donor retention, and data-driven ROI to leadership and boards.

Donor journey mapping and growth potential

Link donor interactions across channels and time to understand giving patterns, engagement opportunities, and donor retentions. Aperture Data Studio enables unified donor views to support growth and retention strategies.

Donor segmentation and campaign optimisation

Clean, standardised data enables precise segmentation of your donors. Empower teams to personalise outreach strategies for optimal conversions.

Integration with fundraising platforms

Experian’s solutions integrate seamlessly with platforms like Salesforce and Microsoft Dynamics. This ensures consistent data quality across systems and supports omnichannel donor engagement.

Enabling governance, compliance and AI-readiness

Modern nonprofits must balance innovation with compliance. Experian provides the foundation for secure, scalable and AI-ready data governance so you can operate confidently and ethically:

AI-ready data foundation

AI-ready data foundation
AI-ready data foundation

AI-ready data foundation

Prepare for safe and scalable AI adoption. Clean, governed data reduces risks of bias and privacy violations, enabling predictive analytics and personalised donor engagement.

Metadata management and stewardship

Metadata management and stewardship
Metadata management and stewardship

Metadata management and stewardship

Define taxonomies, assign data owners and create a shared language across departments. Empower data stewards to drive accountability and improve data literacy organisation-wide.

Data profiling and governance frameworks

Data profiling and governance frameworks
Data profiling and governance frameworks

Data profiling and governance frameworks

Aperture Data Studio helps teams assess data health, enforce standards, and monitor lineage. Build a governance foundation that supports APP compliance, ACNC reporting, and ethical data use.

Automated issue management

Automated issue management
Automated issue management

Automated issue management

Aperture enables teams to set up formal workflows for identifying, flagging, and resolving data issues across systems. This reduces manual effort, improves auditability, and ensures consistent remediation aligned with governance policies.

Data retention and disposal compliance

Data retention and disposal compliance
Data retention and disposal compliance

Data retention and disposal compliance

Support ACNC and ATO-aligned retention policies with automated workflows for secure data disposal. Reduce audit risks and ensure ethical handling of donor and beneficiary data.

Talk to an expert

Experian’s purpose-built solution suitable for Not-for-Profit organisations to achieve clean, trusted data across your CRM ecosystem.

A managed data quality service tailored for NFPs using Salesforce and Microsoft Dynamics. Powered by Experian’s Aperture Data Studio, it automates data cleansing, matching, and harmonisation to deliver trusted contact data.

Define data rules

Use Experian's prebuilt NFP package or work with our consultants to further refine the data quality requirements, including matching and harmonisation logics, before deployment.
Review Results

Export data from your CRM platform (Salesforce and Microsoft Dynamics) including donor records, contact details, and engagement history.
Data Extraction

Using Experian’s NFP solution package, we offer an automated solution to prepare, standardise, deduplicate, and harmonise donor data into golden records.
Automated Processing

Clean, validated data is re-ingested back into the CRM system. This service can be pre-scheduled or performed in real-time, ensuring ongoing data quality and operational readiness.
Data Import
Review Results Data Extraction Automated Processing Data Import

Why validate your address data with Experian?

Salesforce

Salesforce CRM

Validate postal addresses, email addresses and phone numbers globally in real-time. Our certified app integrates seamlessly into Sales & Service Cloud.

View Salesforce CRM guide Visit AppExchange
Microsoft

Microsoft Dynamics 365 CRM

Validate, standardise and enrich postal addresses, email addresses and phone numbers at multiple touchpoints within Microsoft Dynamics 365, Power Pages and Power Apps.

View Microsoft Dynamics 365 CRM Guide Visit AppSource

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