Email Validation

Reduce bounce rates, improve sender reputation and increase deliverability with real-time email validation

Let email fuel your digital engagement strategy

Email should be a central pillar of your digital engagement strategy and your core functions, such as Marketing, Customer Services, Sales and Operations all rely on it to power their digital interactions.

You can improve the performance of your email strategy by boosting the accuracy of your email data with email validation software and services from Experian. Reduce bounce rates, improve deliverability and safeguard your sender reputation all at the click of a button.

Deepen customer relationships

Email is the central method of communication with your customers and often their preferred method of getting in touch.

Real-time and bulk email validation services from Experian ensure you have the very best email data available to power your customer communications strategy.

Digitise your operations

As your business transitions to a digital infrastructure ensuring central processes move online at pace is a necessity.

Email validation from Experian is a digital service that reduces human errors and ensures your data is fit-for purpose.

Improve marketing ROI

Better quality email data means higher engagement rates with marketing prospects and customers. Higher engagement rates means increased revenue.

By validating your emails with Experian you can improve your email accuracy, sender reputation and deliverability all at the same time.

Email Validation Software & Services from Experian

Real time validation

Real-time email validation

Verify email addresses on the fly with our real-time API.

Our solution improves the quality of your email data by identifying mistyped email addresses as they happen and prompting customers to make the necessary corrections. It’s the ideal solution for web forms and landing pages, Ecommerce shopping carts, web applications, and call centers.

Email validation service

Email validation service

Not sure if your existing email list is deliverable? We can help.

Work with Experian's Professional Services team to validate your email lists on an ad-hoc basis, or at set intervals depending on your needs. So whether you’ve just added new emails to your database or want to send to an older list, you can rest assured knowing that your message will reach your customers’ or prospects’ inboxes.

Bulk email validation

Bulk email validation

Want to regularly check and cleanse the email addresses in your lists?

Our cloud-based solution makes self serve email list cleansing easy and available 24x7. Simply upload your email list(s) to our secure FTP and retrieve your results when notified by email. We’ll return your cleansed list(s) with emails that are formatted correctly, ready for an improved delivery rate on your next email campaign.

How real-time email validation works?

How it works

Key Features

Real-time results

Validate email addresses in less than 500 milliseconds. Perfect for web forms or customer portals

User prompts

Rapidly inform the user of changes they could make to improve results

Customised reporting

Receive customised validation reports with clear, actionable response codes

Email Identification

See which emails are Consumer emails, Vs Business Email addresses. Determine what email type reaches your CRM

What types of errors can email verification fix?

what can it fix

Why validate your email data with Experian?

Data quality

Improve the quality of your email data and see the benefits of improved delivery


Deep data heritage and email data expertise


The market’s most robust email validation solution


Technology delivered from a digital-first business to help you with your digital strategy


Increase revenue and build better relationships with your customers

Customer satisfaction

Improve the experience for your customers with an intuitive and fast solution

Our latest Data Quality Insights

Image 2

What’s happening with Gmail accounts?

Google is starting a purge. Personal Gmail accounts that have been inactive for two plus years will be deleted starting December 1, 2023, this comes off a new policy set by Google earlier in 2023.

We outline the must-know details and what businesses can do today to minimise risk of being blacklisted and wind up with a collection of data debt.


Digital Validation of Customer Data Powers Black Friday Sales

Experian has once again crunched the number of data validations performed for consumers purchasing goods and services digitally over the major consumer shopping periods that fell towards the end of the year (2022) across Australia.

image 3

IKEA Australia Case Study

IKEA delivers more personalised and targeted marketing to loyalty program members, increasing spend per customer and achieving greater return on investment (ROI).

Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.

I would like to receive the latest business insights from Experian

By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.