Data is one of the most powerful and versatile tools in your marketing toolkit.
It helps you understand your customers and prospects and what is important to them. It reveals insights that drive product and service improvements that are a vital component in your marketing success.
You'll uncover a deeper understanding of your customers which enables you to provide meaningful and relevant information at the right time.
Gain a deeper understanding of your audiences to power improved strategies. Mosaic groups the Australian population at a household level enabling your campaign to cut through the noise and be noticed.
Build an improved understanding of your audience with variables from our database. Understand behavioural, financial and demographic information.
Connect with your audience on the right platform. Experian offer over 1,200 preconfigured audiences, across 60+ different platforms. Custom Audiences can also be configured to form an audience like no other.
Understand consumer spend across key categories such as Travel and Retail. Know when your key segments are increasing spend.
Build a customer and prospect segmentation strategy as unique as your business. We can help you combine your datasets with ours to drive programs such as media buying to predictive analysis.
Build an improved picture of your business customers, understand revenue, company structures as well as Director and Executive profiles. Our solution provides insight on over 100,000 Australian businesses.
Use the industry’s largest consumer database to discover and segment your customers, predict their buying behaviors, and earn their loyalty. Speak to one of our marketing experts today. We are here to guide you on your journey to better customer relationships.
Understand which customers hold the most value for your organisation and provide meaningful and relevant information at the right time to see improved marketing performance.
Predicting how prospects and customers are likely to behave helps guide your business strategy. We provide deep actionable insights into consumer behaviours and lifestyles to help guide your customer marketing strategies.
Having an effectiveapproach to understanding your customers and consumer populations allows organisations to develop improved business plans and implement valuable consumer growth strategies.
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