Knowing your customers allows you to deliver the best possible experiences.

Data is one of the most powerful and versatile tools in your marketing toolkit.

It helps you understand your customers and prospects and what is important to them. It reveals insights that drive product and service improvements that are a vital component in your marketing success.

You'll uncover a deeper understanding of your customers which enables you to provide meaningful and relevant information at the right time. 

Our solutions and services

We're dedicated to providing data, insights, services and expertise to help businesses across industries thrive with optimal marketing solutions to find, acquire and retain more customers.

Mosaic segmentation

Gain a deeper understanding of your audiences to power improved strategies. Mosaic groups the Australian population at a household level enabling your campaign to cut through the noise and be noticed.

Consumer data and enrichment

Build an improved understanding of your audience with variables from our database. Understand behavioural, financial and demographic information.

Digital advertising

Connect with your audience on the right platform. Experian offer over 1,200 preconfigured audiences, across 60+ different platforms. Custom Audiences can also be configured to form an audience like no other. 

Spend Analytics

Understand consumer spend across key categories such as Travel and Retail. Know when your key segments are increasing spend.

Custom Analytics

Build a customer and prospect segmentation strategy as unique as your business. We can help you combine your datasets with ours to drive programs such as media buying to predictive analysis. 

Business marketing

Build an improved picture of your business customers, understand revenue, company structures as well as Director and Executive profiles. Our solution provides insight on over 100,000 Australian businesses.

Boost engagement. Boost results.

Use the industry’s largest consumer database to discover and segment your customers, predict their buying behaviors, and earn their loyalty. Speak to one of our marketing experts today. We are here to guide you on your journey to better customer relationships.

Why Experian Marketing Services?

Experian is a global leader in data, analytics and marketing software and services. For decades we have helped the organisations make sense of their data and create new opportunities to grow.

Plan campaigns for your most valued customers

Understand which customers hold the most value for your organisation and provide meaningful and relevant information at the right time to see improved marketing performance.

Understand and anticipate future customer behaviour

Predicting how prospects and customers are likely to behave helps guide your business strategy. We provide deep actionable insights into consumer behaviours and lifestyles to help guide your customer marketing strategies.

Convert prospects more cost effectively, retain valuable customers

Having an effectiveapproach to understanding your customers and consumer populations allows organisations to develop improved business plans and implement valuable consumer growth strategies.

Latest insights

Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.

I would like to receive the latest business insights from Experian *

By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.