Audience Targeting Customer Analytics

Digital Audience Engagement, Campaign Measurement

Data Driven Insights for your customer base

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Audience Targeting

Identify and target your best customers to improve marketing and
sales performance

Unlock the data insights you need to find new customers and grow your business

Gaining an in-depth understanding of your customer base can help you find and win new business. By understanding the interests and behaviours of your clients you can target them far more effectively.

Experian's audience targeting solutions combine our intuitive technology and robust reference data in ways that help you make better targeting decisions.

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At Experian, we unlock the power of data to create opportunities, improve lives and make a difference to society.

  • Global presence
    Global presence

    Our 17,800 people work across 44 countries

  • 12,000+ clients
    12,000+ clients

    Over 12,000 clients around the globe

  • Established over 125 years
    Established over 125 years

    Trusted by businesses and consumers for over 125 years

  • Unprecedented Data
    Unprecedented Data

    Our breadth of data is unmatched, as is our continuous focus on data quality

Audience targeting solutions from Experian

  • Mosaic Insight
    Mosaic Insight

    A single, intuitive platform that helps you gain deep customer insight to deliver smarter marketing decisions and intelligent targeting

    Learn more

  • Customer Engagement
    Customer Engagement

    Engage your online audience by delivering personal, relevant content and offerings where and when they want it

    Learn more

  • Demographic Segmentation
    Demographic Segmentation

    Separate your customers into different groups based on the interests and behaviours and then tailor your engagement accordingly

    Learn more

  • Location Analytics
    Location Analytics

    Identify the best locations when making valuable bricks and mortar investments, reducing risk

    Learn more

Case Study

Understand how Melbourne Cricket Club drove improved member engagement with Experian

Find out more

Why use audience targeting from Experian?

  • Plan campaigns for your most valued customers
    Plan campaigns for your most valued customers

    Understand which customers hold the most value for your organisation and then target them specifically with highly relevant messaging to see improved marketing performance 

  • Understand and anticipate future customer behaviour
    Understand and anticipate future customer behaviour

    Predicting how prospects and customers are likely to behave in the future helps guide your business strategy. We provide broad, long-range socio-economic forecasts to help guide your customer

  • New item
    Convert prospects more cost effectively, retain valuable customers

    Our data insights can help lower the risk and break down the barriers of international expansion. Having a consistent approach to understanding customers and populations allows organisations to perform high-level planning using a common language

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