Customer Insight

Identify and target the right customers with the right customer intelligence

Customer Insight, blends some of our most impressive solutions.

The marketer’s goal has always been to build great brands, help acquire new customers and retain existing customers so business can grow. Combined with the fact that the competition is growing and customers today are less loyal, this goal is becoming increasingly hard to reach.

Experian can enrich and enhance your first party data through our insight solutions, giving you the ability to create a common language to describe your customers.

By having a common language to describe your customers you can maximise the return on your marketing investment by understanding and finding more of your best customers. Leverage Experian’s Customer Insight solutions to pinpoint the right customers, and communicate with them in the most relevant way, with the offers that will resonate and ensure their loyalty.

How it's done

  • ANALYSE YOUR DATA

    We’ll analyse your existing customer data to uncover insights.

  • PROFILE

    Leverage our powerful consumer data through Mosaic and ConsumerView to learn more about your existing customers.

  • DETERMINE MARKET POTENTIAL

    Qualify the potential opportunities uncovered, whilst driving incremental spend from existing customers.

  • ADVISE CHANNELS TO MARKET

    Determine the optimal communication channels with customers and prospective customers that can potentially improve retention, cross sell and acquisition rates.

  • PRESENT FINDINGS

    Pinpoint the right customers and communicate with them in the most relevant ways, through the right channel at the right time with the right message.

Featured Articles

Bendigo Kangan InstituteCaroline
Experian helps us to understand our intender and current student base and their consumption of media.

NSW RFS
The NSW RFS has been using Mosaic for a number of years to profile and understand the people residing in high risk areas. Mosaic also assists the NSW RFS in determining the best engagement strategies for each community.

Next Gen Clubs AustraliaJo
The team at Experian are my team. After years of working together they understand our business and can think like an insider. That makes recommendations fast, relevant, and nuanced. It’s not just a client/consultant relationship, it’s a partnership!

Aussie HomeloansEmily
Really close partnering to help drive significantly better outcomes. Flexibility with sources of data to solve specific problems.

National Rugby LeagueKen

Experian has an easy to digest method for understanding our audience and is widely accepted in market. The customer facing team are also readily available and very supportive of our goals.

A member of our team would be happy to talk you through our insight solutions

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