Enrich & enhance your first party data, customer insight solutions

Identify & target the right customers with customer intelligence


Gain the information you need to identify and target the right customers for
your products and services

Data-driven technology that delivers unparalleled customer insight

Data sits at the heart of a modern growth marketer’s role. The ability to combine proprietary and third party data assets in a meaningful way is the key to unlocking actionable customer insights.

Experian has a range of data-driven customer insight solutions that can help you profile, segment and enrich your existing customer data in order to better inform your marketing strategy.

Partner with Experian for more precise targeting, more relevant communications and better customer outcomes.

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Our customer insight solutions


Gain deeper insights into consumer lifestyles and behaviour to help you make more informed marketing decisions.

Custom Segmentation

Drive higher level of customer engagement and performance by focusing on unique customer needs that really matter to your business.

Targeted Prospect Lists

Build accurate, up to date and targeted prospect lists for your marketing acquisition activity.

Media Channel Preference

Target consumers through the right channel at the right time with the right message.

Aperture Enrichment

Improve your customer understanding with real-time enrichment.

How we improve your customer intelligence

  • 1. Analyse your data
    1. Analyse your data

    We’ll analyse your existing customer data to discover trends, patterns and irregularities

  • 2. Profile your data
    2. Profile your data

    Learn more about your customers by leveraging our powerful consumer data platforms, Mosaic and ConsumerView

  • 3. Determine market potential
    3. Determine market potential

    Insight-driven qualification of potential audience opportunities, whilst driving incremental spend from existing customers

  • 4. Advise channels to market
    4. Advise channels to market

    Determine optimal communication channels with customers and prospects that can potentially improve retention, cross sell and acquisition rates

  • 5. Present findings
    5. Present findings

    Pinpoint the right customers and communicate with them in the most relevant ways, through the right channel at the right time with the right message

How Experian can help your customer intelligence

  • Innovative technology to drive better insights
    Innovative technology to drive better insights

    Combining our comprehensive classification, segmentation and enrichment technology gives you all the information you need to improve your customer engagement

  • Target the right audiences with the right message
    Target the right audiences with the right message

    Unlocking deeper understanding about how your customers behave and what their preferences are allows you to create highly tailored engagement strategies and messaging

  • Tried and trusted data expertise
    Tried and trusted data expertise

    Thousands of organisations around the world trust Experian’s data-driven technology to power their customer insight programs

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Tell me more about...

  • Segmentation

    Next-level segmentation brings your customers to life so you can target and communicate with them more effectively

    Learn more

  • Profiling

    Fill in the gaps with complete customer profiling and append over 1,000 different data elements to your data

    Learn more

  • Audience Analytics
    Audience Analytics

    Integrate your customer data with our analytics to provide a comprehensive breakdown of your consumer base

    Learn more

Featured Articles

BT Financial GroupShurjo
Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points

Australian Financial Security AuthorityRichard

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Suncorp New ZealandMing
Hard working team, flexible work arrangement and always focus on customer's needs.


I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Ikea Pty LtdWendy

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Foxtel Management Pty LtdGreer

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Lexer Pty LtdKristy

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Burwood CouncilShisir

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

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