Data Quality Solutions for your CRM

Leverage the data in your CRM

Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of Organisations* believe that their CRM customer data is clean. Having accurate, trusted data allows for an increased competitive advantage in the form of a better customer experience, increased innovation, and more efficient business practices.

How many duplicates exist in your CRM? How much of that data is even accurate? What’s the knock-on effect of dirty data?

Data quality, with seamless integration to your CRM

Experian brings advanced data quality seamlessly into your CRM system so you can create and maintain a single, accurate view of your customer data. With real-time and bulk contact data validation and sophisticated data quality tools to hand, you can ensure that you have trusted data to power business decisions.

  • Sophisticated duplicate matching functionality with Accounts & Contacts
  • Full flexibility around specifying matching criteria/business rules
  • Automation and Simplicity: Focused on business users, less dependency on IT
  • Maintain Data Quality on an ongoing basis within your CRM

Complete your information below to access resources for your Data Quality solution

*Experian 2020 Global Data Management Research Report

Learn more about how our solution works and integrates with your CRM

Read how a large Australian Energy Retailer tackled their migration

Watch the Video to learn more about Aperture

Read more about our Data Migration Solution

Aperture Data Studio, as reviewed by Bloor – ‘I’m impressed. Clean and easy to use, fast install’

Pre-built integrations
We offer pre-built integrations into several CRM, ERP and E-Commerce applications for a quick and seamless set up.
If you don't see your application here, please get in touch to learn how we can help.

  • Salesforce CRM
    Salesforce CRM

    Validate postal addresses, email addresses and phone numbers globally in real-time. Our certified app integrates seamlessly into Sales & Service Cloud.

    View Guide

    Visit AppExchange

  • Microsoft Dynamics 365 CRM
    Microsoft Dynamics 365 CRM

    Validate, standardise and enrich postal addresses, email addresses and phone numbers at multiple touchpoints within Microsoft Dynamics 365.

    View Guide

    Technical Documentation

  • SAP CRM and ERP
    SAP CRM and ERP

    Validate, standardise and complete postal addresses in real-time within SAP CRM and ERP to maximise your system ROI and ensure data accuracy.

    View Guide

  • Salesforce Commerce Cloud
    Salesforce Commerce Cloud

    Validate, standardise and enrich postal addresses, email addresses and phone numbers through a certified cartridge on the Salesforce LINK Marketplace.

    View Guide

    Visit AppExchange

Featured Articles

BT Financial GroupShurjo
Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points

Australian Financial Security AuthorityRichard

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Suncorp New ZealandMing
Hard working team, flexible work arrangement and always focus on customer's needs.

Kay & BurtonJustin

First class service, proactive, results orientated, no hard sell


I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

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