Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of organisations* believe that their CRM customer data is clean. Having accurate, trusted data can enhance your customer experience, increase innovation, and drive more efficient business practices.
Experian brings advanced data quality solutions seamlessly into your CRM system so you can create and maintain an accurate view of your customers.
Validate, standardise and complete postal addresses in real-time within SAP CRM and ERP to maximise your system ROI and ensure data accuracy.