Leverage the data in your CRM

Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of Organisations* believe that their CRM customer data is clean. Having accurate, trusted data allows for an increased competitive advantage in the form of a better customer experience, increased innovation, and more efficient business practices.

How many duplicates exist in your CRM? How much of that data is even accurate? What’s the knock-on effect of dirty data?

Data quality, with seamless integration to your CRM

Experian brings advanced data quality seamlessly into your CRM system so you can create and maintain a single, accurate view of your customer data. With real-time and bulk contact data validation and sophisticated data quality tools to hand, you can ensure that you have trusted data to power business decisions.

• Sophisticated duplicate matching functionality with Accounts & Contacts
• Full flexibility around specifying matching criteria/business rules
• Automation and Simplicity: Focused on business users, less dependency on IT
• Maintain Data Quality on an ongoing basis within your CRM

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*Experian 2020 Global Data Management Research Report