As part of the initial work in 2011, the data quality team at Experian worked closely with Diabetes Victoria to identify their challenges and deliver a long-term solution that would eliminate future issues with data quality. At the time, Diabetes Victoria were migrating from multiple databases to a single platform, Salesforce Sales Cloud, so existing records were profiled, cleaned and de-duplicated to create a single view of constituents.
Diabetes Victoria’s digital transformation coupled with a solid approach to data quality management enabled them to thrive in the COVID-19 pandemic and accelerate its digital-first approach. Having valid contact data helped the organisation in several ways:
- Improved efficiency for goods collection and route optimisation for drivers thanks to valid address data. The number of collection vehicles required reduced from 22 to 8 (36% reduction).
- Increased engagement rates, thanks to valid email and phone data. This enabled them to connect with over 50% of constituents, up from 10% before the digital transformation.
- Reduced mail costs and postal surcharges as mail sent decreased by 60% and addresses used were validated.
- Streamlined the data entry process in the online forms for supporters and employees.
Maintain data integrity – Salesforce Sales Cloud is the single source of truth for the organisation. With nearly 2 million unique records, data quality tools were needed to protect the system integrity. The organisation quickly adopted Experian’s certified data validation app for Salesforce that provides address, email and mobile validation within account, contact and lead forms. The easy-to-use app ensures in real-time that complete, accurate and correctly formatted data is captured and entered into the CRM system.
Introduce a holistic solution – Beyond the CRM, Experian Email and Phone Validation were also integrated into Diabetes Victoria’s website, marketing preference centre and marketing campaign page forms. The data captured feeds into Salesforce so it was vital to cover all applications. This holistic approach enables Diabetes Victoria to maintain trusted data and deliver its digital-by-default strategy.
Diabetes Victoria is continuing to embrace the latest technology and data developments to provide the best service and support in the Diabetes community.
Experian’s real-time data validation solutions