Modelling

Data mining to provide both descriptive insight and predictive analysis focused on specific business issues. The business issues that can be addressed include, but not limited to: What marketing campaign should I send? How can I save on marketing costs? How do I personalise this communication piece? Experian's typical methodology includes data gathering, data profiling and diagnostics, and productionisation. Typical variables that are included in models are: Structural, Behavioural, and Performance information. However the key focus for any predictive model build is the ability to be explained and adopted by key business functions.

Art of Customer Profiling

Creating and using profiling to deliver intelligent interactions.

By Experian 12/01/2018

Marketing in 2020

How marketing will drive business innovation and strategy?

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Modelling

Modelling

Art of Customer Profiling

Marketing in 2020