Data Modelling

Predict the likely behaviour of your customers or prospects.

Modelling to drive acquisition



Data mining to provide both descriptive insight and predictive analysis focused on specific business issues. The business issues that can be addressed include, but not limited to: What marketing campaign should I send? How can I save on marketing costs? How do I personalise this communication piece? Experian's typical methodology includes data gathering, data profiling and diagnostics, and productionisation. Typical variables that are included in models are: Structural, Behavioural, and Performance information. However the key focus for any predictive model build is the ability to be explained and adopted by key business functions.

Would you like more information? Please complete the form below and a member of our team will be in touch shortly.

  • Submit
By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.