Location Planning

Identify the best locations when making valuable bricks and mortar investment

Use insight to make the right location decisions

Identifying the best locations when making valuable bricks and mortar investment is critical to business success. It’s important that location planning decisions are based on hard facts, such as data about the local area, and not on hunches or anecdotal evidence.

The proliferation of marketing channels, fuelled by the explosion of digital marketing, makes it more important than ever that location planning decisions are considered as part of a multi-channel strategy.

Experian’s Location Planning solutions integrate geographic data, location analytical techniques and technology to help businesses take action and optimise decisions about locations.

How Experian can help

  • Identify better alignment between retail/branch services, products and consumers

    Identify better alignment between retail/branch services, products and consumers
  • Optimise your local area marketing

    Optimise your local area marketing
  • Effective planning of new locations

    Effective planning of new locations
Featured Articles

Bendigo Kangan InstituteCaroline
Experian helps us to understand our intender and current student base and their consumption of media.

NSW RFS
The NSW RFS has been using Mosaic for a number of years to profile and understand the people residing in high risk areas. Mosaic also assists the NSW RFS in determining the best engagement strategies for each community.

Next Gen Clubs AustraliaJo
The team at Experian are my team. After years of working together they understand our business and can think like an insider. That makes recommendations fast, relevant, and nuanced. It’s not just a client/consultant relationship, it’s a partnership!

Aussie HomeloansEmily
Really close partnering to help drive significantly better outcomes. Flexibility with sources of data to solve specific problems.

National Rugby LeagueKen

Experian has an easy to digest method for understanding our audience and is widely accepted in market. The customer facing team are also readily available and very supportive of our goals.

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