Choosing to live in the family home to reduce living expensesKidults
Choosing to live in the family home to reduce living expenses
Finding affordable pockets of major cities to live inGentrifiers
Finding affordable pockets of major cities to live in
Inner city singles and couples working hard, playing hardNew Age Metros
Inner city singles and couples working hard, playing hard
Escaping the inner city squeeze for their first homesNew Estate Lifestyles
Escaping the inner city squeeze for their first homes
Working in blue collar jobs with a high propensity to spendWorking Hard
Working in blue collar jobs with a high propensity to spend
Enjoying time off to decide on study and career choicesGap Year
Enjoying time off to decide on study and career choices
Young couples and families living in the suburbsYoung Aussie Battlers
Young couples and families living in the suburbs
International students completing tertiary qualificationsStudying Hard
International students completing tertiary qualifications
Single parents with lower than average incomeRegional Youth
Single parents with lower than average income
In a world of fast paced change, people born twenty years apart won’t all behave the same.
The world was different in 1980 compared to 2000, and as such, communicating to an 18 and a 35-year-old in the same way is a pitfall many brands still fall into.
Experian has developed nine unique Millennial segments to provide deeper insights into the lifestyle, behaviour and attitudes of a significant and complex part of our population.
Complete your information below to access our Millennial Moods Information and discover how you can segment your own customer base into these 9 distinct Millennial groups.
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After Australia’s Comprehensive Credit Reporting (CCR) scheme was launched back in 2017, banks began sharing positive customer data with bureaus like Experian.Learn more