Millennial Audience Identification; 9 unique segments
Choosing to live in the family home to reduce living expenses
KidultsChoosing to live in the family home to reduce living expenses
Finding affordable pockets of major cities to live in
GentrifiersFinding affordable pockets of major cities to live in
Inner city singles and couples working hard, playing hard
New Age MetrosInner city singles and couples working hard, playing hard
Escaping the inner city squeeze for their first homes
New Estate LifestylesEscaping the inner city squeeze for their first homes
Working in blue collar jobs with a high propensity to spend
Working HardWorking in blue collar jobs with a high propensity to spend
Enjoying time off to decide on study and career choices
Gap YearEnjoying time off to decide on study and career choices
Young couples and families living in the suburbs