Enrich & Profile Customer Data

Enrich First Party Data, Customer Segmentation

Profile, Prioritise, Performance, Personalise your customer data

How Enrichment works

The information you collect from your customers can tell you a lot. But did you know that you can append additional attributes to your customer records to supplement the limited contact information you already know?

With our data enrichment services, we can provide an actionable file including behavioural, financial, and demographic information. With over 1,000 attributes from our Experian database, we can help you connect with the right customers in the most effective way.

Enriching your data with Experian means you can Profile your customers, know who to Prioritise; Personalise for the best experience, and drive increased Performance.

Benefits of data enrichment

  • Complete customer profiling

    Append over 1,000 data elements to your existing records

    • Update missing or incomplete data fields in your customer records
    • Build audience segments using attributes from your top customers
  • Insight, targeted marketing

    Target customers using defined audience segments.

    • Prioritise leads based on customers' propensity to purchase
    • Improve marketing efficiency and ROl
  • Improved customer experience

    Tailor messages and offers based on customer needs and preferences.

    • Connect with customers through their preferred communication channels
    • Ensure your messages reach your customers with complete, validated Information
Featured Articles

Bendigo Kangan InstituteCaroline
Experian helps us to understand our intender and current student base and their consumption of media.

NSW RFS
The NSW RFS has been using Mosaic for a number of years to profile and understand the people residing in high risk areas. Mosaic also assists the NSW RFS in determining the best engagement strategies for each community.

Next Gen Clubs AustraliaJo
The team at Experian are my team. After years of working together they understand our business and can think like an insider. That makes recommendations fast, relevant, and nuanced. It’s not just a client/consultant relationship, it’s a partnership!

Aussie HomeloansEmily
Really close partnering to help drive significantly better outcomes. Flexibility with sources of data to solve specific problems.

National Rugby LeagueKen

Experian has an easy to digest method for understanding our audience and is widely accepted in market. The customer facing team are also readily available and very supportive of our goals.

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