Marketing Channel Preferences

Understand your consumers based on their preferred Media Channel

Channel Preferences Australia Product Overview

In today’s market, it is imperative that your customers are being connected to in the most effective and accurate way. Channel Preferences does just that; by dividing Australian consumers based on their ideal communication channel of which this process is simplified.

Experian has segmented the Australian population into eight unique groups based on how they consume and respond to marketing messages across different types of media channels. The segments are devised through a cluster analysis of several different media categories ranging from social media to cinema, as well as additional demographic and attitudinal data. Over 800 variables were included in this process to devise the segments.

Download the product sheet to find out more about the benefits and applications of Channel Preferences Australia.


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