B2B Digital Audiences

Engage your ideal Business decision makers on your preferred digital platform.

B2B audiences

New and Improved B2B Audiences

Our digital audiences leverage the latest Australian Census Data and are driven by extensive artificial intelligence and machine learning.

How our B2B Digital Audiences can help

Our Business-to-business audiences are based on employment information from the recent Australian Census and validated against Experian’s ConsumerView. Utilising our dynamic, machine-learning-driven NextGen audience model, you’re able to target households where these professionals are likely to reside. These audiences can then be activated on over 60 different platforms, key platforms such as Eyeota, enabling you to activate these audiences from almost anywhere. Reach professionals within these groups who are likely to have purchase decision making power within their organisation.

Business owners

Business Owners

Households likely to contain people who own their own business or operate as sole traders.

 

2 million households

Ecommerce Tools

Ecommerce Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of Ecommerce tools, software and products.

1.6 million households

Advertising and Marketing Tools

Advertising and Marketing Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of Advertising and Marketing tools, software and products.

2 million households

Accounting and finance tools

Accounting and Finance Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of Accounting and Finance tools, software and products.

1.9 million households

Decision Maker

Decision Makers

Households likely to contain people who hold positions associated with decision making within businesses.

 

1.9 million households

IT and ICT Tool

IT and ICT Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of IT and ICT tools, software and products.

1.9 million households

Administration Tools

Administration Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of Administration tools, software and products

2 million households

HR Tool

HR Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of HR tools, software and products.

2 million households

Education Tool

Education Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of Education tools, software and products.

2 million households

Data and Analytics Tools

Data and Analytics Tools

Households likely to contain people who are employed in positions likely to have influence over decisions relating to the purchase of Data and Analytics tools, software and products.

2 million households

* Household counts indicate the number of households identified in the Experian database. Actual audience counts will vary depending on the platform they are activated on.

Additional filters from Consumer view that can be overlayed to the above include;

additional filter

How to activate our audience

Contact us

Complete the form below and one of our experts will be in touch to discuss your requirements.

Get started

Identify

Experian will work with you to define and identify your ideal audience. We'll work with you to ensure the right filters are overlayed.

Activate

Activate your customised B2B audience on over 60 different platforms including Facebook and Eyeota.

Why Experian for your Audience solutions?

Targeting

Our data enables you to target based on a combination of demographic, geographic, financial and market research data - both online and offline data. Our targeting goes beyond interest targeting based on online behaviours.

Omnichannel

Omnichannel targeting; ensure you’re able to target the same people across a variety of platforms. Our data is available in over 60 digital platforms including social media, programmatic, Connected TV and Digital Out-of-home 

Audiences

Audiences are built from a variety of private and public data.

Data is aggregated, modelled and overlayed with Experian insight. 

Would you like more information?

I would like to receive the latest business insights from Experian

By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.