Digital Channels and Target Audiences

Build highly engaging digital campaigns, accurately targeting the right people at the right time, for increased conversion and scalable performance

By Experian 28/01/2019
Optimise locations and product mix for your physical stores to serve your customer base most effectively.
By Experian 28/01/2019
Build strong, long-term relationships with individuals who are most valuable to your business.
By Experian 28/01/2019
Optimise locations and product mix for your physical stores to serve your customer base most effectively.
By Experian 28/01/2019
Build strong, long-term relationships with individuals who are most valuable to your business.

Digital Channels

Digital spend in Southeast Asia is enjoying double digit growth and Experian Digital Audience Solutions can power your organisation to reach millions of consumers in Southeast Asia. By on-boarding our comprehensive consumer classification datasets in the digital and programmatic ecosystem, Experian has enabled organisations to reach the right people, at the right time, and for a lower cost than traditional channels.

 

Experian has formed partnerships with companies like Facebook and Google to empower advertisers to build consistent campaigns across multiple platforms.

Target Audiences

Experian’s expertise of using the latest analytical techniques with over a million pieces of information across hundreds of data points helps to identify summary groups and detailed types that are easy to interpret and understand. Additionally, we can profile your data against our own comprehensive classification dataset to provide further analysis of your target audience.

 

Our position as the leading Global Information Services organisation also enables us to work with esteemed and trustworthy partners to build market-specific audiences, giving you more targeting choice.

Key Benefits

  • Greatly engaging, Experian digital partners provide a better user experience, outperforming traditional medium.

  • Highly efficient as you can easily setup, test and measure the performance of campaign with low effort.

  • Very effective, with lower cost per acquisition and a superior return on investment.

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