From Campaigns to Context
Contextual marketing enables modern enterprises to engage in customer-centric conversations that — like any meaningful relationship — deepen across time and future points of engagement.
This is particularly true in an era when consumers are overwhelmed by untargeted and disruptive marketing messages. By contrast, contextual marketing is designed to seamlessly and usefully merge into the customer’s daily activity.
Please complete the form below to access the full resource.
Read full article
Having a deep understanding of who you want to sell your products and services to is crucial to both marketing and business performance. Get your targeting right and you will…Learn more
Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar spent on marketing is expected to…Learn more