Jul 2022 | Data Quality |

At Experian, we help our customers to identify, understand and connect with their customers wherever they are in the world. This starts with having valid, trusted data to hand, always.

Quickly validating, standardising and enriching postal addresses is what Experian Address Validation is all about. Powered by the most authoritative data and precision technology, our global address validation solution automatically corrects mistakes made in real-time, ensuring only valid addresses enter your database. Not to mention, addresses can also be enriched there and then with a wealth of additional information for greater customer insight.

What’s new?

To simplify the experience for customers, we’ve taken the step to incorporate the best features, data and technology from across our address validation product portfolio into Experian Address Validation. The result: the best real-time address validation solution in the market that is fast, accurate, easy to integrate, flexible and truly global.

This blog explains all the improvements:

  • Multiple ways to search
  • Improved autocomplete functionality
  • Greater access to data
  • Enhanced performance
  • Simpler integration
1. Multiple ways to search

We know that our customers want to choose the way that postal addresses are entered in online forms, searched for and formatted. This may depend on the location or country, the platform or simply, personal preference.

The latest version of Experian Address Validation offers this flexibility with five different ways to enter and search for addresses, as well as support for custom address layouts. This means, a single solution for every application where addresses are captured.

2. Improved autocomplete functionality

Our address autocomplete technology intelligently predicts and pinpoints the correct address as the user types, reducing the entry time by up to 80% with minimal keystrokes. This is critical to keep your customers moving through your form while ensuring address accuracy.

We’ve now made the search functionality even better with enhanced fuzzy matching logic to counteract abbreviations, synonyms and misspellings, including the latest and greatest address data from trusted third-party sources. The result? 6 million additional addresses in our database, more relevant address suggestions and faster form completion.

Read more about how our autocomplete search.

3. Greater access to data

It’s more important than ever to build and maintain a complete, detailed customer profile for logistics, marketing and daily business operations. This is where Experian can help. Using Experian Address Validation, addresses can be enriched at the point of data capture with a wealth of additional insights, learn more here.

The latest enhancements make more of this invaluable enrichment data available in our flagship API, so it’s easier to enhance your data and make more informed decisions about your customers.

Read more about the datasets available.

4. Enhanced performance

Product speed and scalability are essential to deliver the best customer experience. As our customers capitalise on digital growth, we are validating more addresses than ever through our local data centres, with over 6 billion validation requests in the last 12 months alone.

To ensure the fastest processing speeds, we have significantly improved our technical infrastructure. This includes improving our ability to scale and support millions of validation requests an hour, as well as greater resilience to maintain service availability.

5. Simpler integration

Our solution is constantly evolving. That’s why we have updated and streamlined our technical documentation and API response codes so it’s straightforward to integrate the address validation API into any application or website. We recommend bookmarking this one-stop shop to help you get started.

Read more about how to integrate the API

Coming soon! Global locality and postcode searching

We’re not stopping here. We have an ambitious roadmap for Experian Address Validation, starting with an anticipated release of a brand-new API for global locality and postcode searching. Looking to offer a store finder service or send bespoke information to customers based on their local area? This is the release for you.

Soon you will be able to determine locality information including the city, suburb, state of a postal address based just on the postcode, and vice versa.


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