Overcoming Data Management Barriers

Poor Data Management Hampered Pandemic Response

New Zealand
New Zealand New Zealand
Consumers make most of their payments by internet banking
  • 74%
  • 70.5%
  • 54.5%
  • 46.5%
  • 39.6%
  • 40.7%
  • A higher percentage make payments via internet banking to banks and insurance companies, telcos, and retailers, respectively, compared to the regional average
  • Impact: Anti-fraud capabilities critical to the increased digital transaction frequency and customers’ trust in banks
Australia Australia
Consumers are most satisfied with the post-fraud service of banks and insurances companies
  • More than 70% satisfaction rate compared to 59.7% on average
  • Impact: Increased trust in BFSIs
Indonesia Indonesia
Consumers that encountered most fraud incidents in the past 12 months

AP Average

  • 49.8% have experienced fraud at least once compared to 34.7% on average
  • Impact: Overall anti-fraud capabilities need improvement
Singapore Singapore
Consumers have the highest trust towards government
AP Average
  • 75.5% choose government agencies, compared with 51.7% on average
  • Impact: Trust of personal data protection is centered around government agencies
Vietnam Vietnam
Consumers encountered most fraud incidents in retail and telco during the past 12 months
  • 55%
  • 54.5%
  • 32.8%
  • 35.2%
  • 55% and 54.5% have experienced fraud at least once in retail and telco, respectively, compared to 32.8% and 35.2% on average
  • Impact: Overall anti-fraud capabilities need improvement
Thailand Thailand
Most Thai consumers believe speed and resolution are severely lacking (response/ detection speed toward fraud incidents)
AP Average
  • 60.5% think it is most important, compared to 47.7% on average
  • Impact: Response time as one of key factors to fraud management to retain customers and gain their trust
India India as standalone
Consumers have the largest number of shopping app accounts in the region
  • Average of three accounts per person
  • Impact: Highest exposure to online fraud
Hong Kong
Hong Kong Hong Kong
The least percentage of consumers with high satisfaction level toward banks and insurance companies’ fraud management
AP Average
  • Only 9.7% are most satisfied compared to 21.1% on average
  • Impact: effective response towards fraud incidents to be improved
China China
Consumers are the most tolerant toward submitting and sharing of personal data
AP Average
  • 46.6% compared to the AP average of 27.5% are accepting of sharing personal data of existing accounts with other business entities
  • Impact: higher exposure of data privacy and risk of fraud
Japan Japan as standalone
Consumers most cautious on digital accounts and transactions
50.7% Actively maintain digital accounts’ validity
27% AP Average
45.5% Do not do online bank transfers
13.5% AP Average
  • More than 70% did not encounter fraud incidents in past 12 months, compared to 50% on average
  • Impact: Relatively low risk of fraud

COVID-19: A defining moment for businesses’ data usage

COVID-19: A defining moment for businesses’ data usage

The COVID-19 pandemic has undoubtedly expanded our understanding of how we can use data. It’s demonstrated how it can be applied for societal good by guiding the provision of resources, helping us to track the virus’ progress, and determining the effectiveness of countermeasures.


It has also opened organisations’ eyes to the important role of data in digital transformation. This is a key finding of Experian’s latest Global Data Management report, which surveys 700 data practitioners and data-driven business leaders globally to establish how the pandemic has affected attitudes towards data within their organisations.


However, the pandemic has also exposed weaknesses in businesses’ data management practices. Many leaders describe low data quality, a shortage of data skills, and a lack of agility in data processes. COVID-19 is evolving the picture; acting as a catalyst for digital transformation, shifting attitudes towards data and forcing leaders to consider how they can use their data more effectively.


Shifting demands for data

The pandemic has rapidly digitalised the way we live and work, so that three quarters of survey respondents saw a dramatic change in their customers’ behavior.


Within this new context, business leaders are struggling to understand evolving customer requirements and how best to serve them. They know that digital transformation is key—but deciding the best approach to this can be a challenge. To overcome this, businesses are turning to data.


Almost three quarters (72%) of business leaders say that the rapid push to digital transformation is making their businesses more reliant on data.


Beyond underscoring its business value, the pandemic has also exposed data’s potential to be used for societal good—and business leaders are keen to explore this further. Seventy-eight percent see COVID-19 as a defining moment for organisations to set up and use data for societal good, while 86 percent would like to use their data to this end.


While this is easy to say, our research also indicates that leaders are thinking about practical steps to achieve this. Some are looking to increase collaboration with other organisations or share talent and resources to develop and deliver products. Others may allow data practitioners to spend time on voluntary projects. Whatever route they choose, these all present hugely positive steps.


Hampered by data mismanagement

While we’re seeing fierce ambition from businesses to implement data initiatives, the reality is that some will struggle to use data unless they can overcome weaknesses in legacy data management practices.


Our research indicates that the most significant barrier to organisations using data for business and social good is poor data management. Currently, organisations believe a third (32%) of their data is inaccurate in some way and 55 percent lack trust in data assets. This is hugely concerning, as businesses will struggle to unlock the potential of data- based decision making if they do not trust the information available to them.


What’s more, embracing the power of data is being stunted by a skills gap; 62 percent say a lack of basic data literacy skills impacts the value they get from their investment in data and technology, while 55 percent believe they lack the skills or resources to leverage data assets fully.


These entrenched issues are hampering businesses’ ability to be agile—something that has been crucial during the pandemic. Those businesses able to instantly respond to market shifts by pivoting digital strategy and operational tactics have won out. However, 62 percent admit a lack of agility in data processes has hurt their response to changing business needs in the wake of COVID-19.


Overcoming barriers

It’s clear there is still a way to go in overcoming these barriers, but business leaders are eager to make headway. Eighty-five percent plan to hire data roles in the next six months, with the same proportion looking to invest in the technology and processes to equip and empower these people.


Many are also looking at DataOps over the coming year. This emerging practice aims to shorten development cycles, increase deployment frequency, and create more dependable releases of data pipelines, in close alignment with business objectives. Having these practices in place will help organisations adapt more quickly to changing conditions.


Fundamentally, leaders know that getting the basics right; prioritising data quality, technology and skills, will be key to organisational success moving forward.


Light on the horizon

For businesses, the pandemic has highlighted the urgent need for digital transformation—and the importance of high-quality data to guide this. While poor data management will have hampered many organisations’ response to the pandemic, leaders are now more aware of endemic weaknesses and committed to addressing these. As a result, the future looks bright for data usage, both for business and societal good.


Our latest research surveyed 700 business leaders across the globe on the impact of the pandemic and how it has transformed their data perception and usage.


Complete your details below to read the research in full.

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By Experian 05/04/2021

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