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Remixing the marketing data mix – unlocking the power of third-party data
How third-party data can influence decision-making processes, scalability, campaign optimisation, and addressing segmentation challenges.
Oct 2023
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IKEA Australia embeds “vital” consumer segmentation technology
Sep 2023
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Consumer analysis: Who’s attending Australia’s most prestigious motorsport events?
May 2023
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Digital audience trends and predictions
Mar 2023
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How to build a customer profile for effective marketing
Mar 2023
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