Cross-channel marketing that centers around your customer
Differentiate your brand through truly rich customer experiences by activating
your customer data to create intelligent interactions, every time.
Acquiring, retaining and growing customers are critical to every organisation.
In today’s market, that means communicating with consumers in a more personal
and relevant way, as well as delivering more coordinated and intelligent
interactions across every channel and device.
Putting the customer at the center of everything you do
The Experian Marketing Suite gives marketers a rich feature set to drive customer
acquisition, increase customer loyalty and improve marketing return on investment.
Only Experian can provide the right combination of data-driven, award-winning technology
that is both powerful and scalable, as well as unparalleled services and strategic
consulting based on more than 35 years of in-depth analytical expertise, to help you
build and empower a modern marketing team.
With the Experian Marketing Suite, marketers can:
Link customer identities across channels and devices to create more targeted and
Identify and profile customers
Manage customer interactions across online and offline channels from a single
Respond to customer behavior across channels in real-time
Analyse customer activities through a single source of data
Measure, attribute and optimise marketing performance