LiveRamp and Experian become new partners
Experian and leading omnichannel identity platform, LiveRamp, have partnered for the first time to deliver enhanced digital audience targeting solutions for brands and marketing agencies.
As part of the collaboration, Experian’s data will be integrated into LiveRamp’s IdentityLink Data Store, a new marketplace to streamline the data buying process.
LiveRamp, the creator of IdentityLink -- an identity resolution platform service that ties data back to real people and makes it possible to onboard that data for people-based marketing initiatives across many digital channels -- will make accessing Experian’s unique and extensive dataset a more seamless experience for our customers.
“The partnership will enable marketers to have access to a more precise and granular view of their audiences, resulting in more targeted engagement, higher conversions and greater value for marketing dollars, with less data wastage,” Andrew Black, Managing Director of Experian A/NZ, said.
“We are thrilled to have entered into partnership with LiveRamp’s new Data Store program, which will simplify the way businesses and customers can access, and use, vast amounts of data.”
“As one of eight Data Store partners, we are excited to join a suite of companies that gather, analyse and process data responsibly and ethically, and seek to empower businesses and organisations to make smarter decisions.”
The partnership reflects Experian’s goal to constantly innovate and invest in new ways of unlocking the potential of data, helping customers maximise every opportunity.
As LiveRamp and Experian continue to innovate, the benefits to clients should increase as advertisers can be more targeted in the way that they communicate with consumers across a myriad of channels.
Black said the partnership will further enhance Experian’s already extensive service offering, which includes providing information, analytical and marketing services to some of Australia’s biggest organisations, enabling them to understand, interpret and act upon their data.
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