The document describes the common tasks that make up a Data Quality Management process and the software tool capabilities that can enable and support those tasks.
This report looks at how data flows into a CRM via multiple channels and the importance to an organisation of maintaining its quality at all these points.
How marketing will drive business innovation and strategy?
This guide outlines best-practices to improve the chances of success for your data migration and draws on two decades of experience to help data migration leaders make the right choice at the right time.
A practical 'how to' guide for creating an improved and informed long-term data strategy.
This white paper explores attitudes and actions towards the Single Customer View based on research findings from both organisations and consumers.
This white paper will help you to develop a data strategy that ensures you’re engaging with the right customers, with the right messages, to really make your marketing fly.
This paper discusses how adopting data governance through a phased approach can help you understand the underlying causes and introduce efficient solutions that improve data quality.
This detailed technical document describes how the combination of the Experian Pandora software product and the approach outlined in the paper can maximise the chance of project success.
