From Campaigns to Context
Embracing the contextual marketing mindset.
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Data Migration Project Checklist
Dylan Jones, Editor of Data Migration Pro.com, runs through a comprehensive checklist for improving the success rate of your future data migrations.
Dawn of the CDO Advisory Note
This paper explains how a CDO role can exploit an organisation's data more effectively and the benefits of having a single point of ownership.
Dawn of the CDO Research
An in-depth research report that explores how the emerging role of the Chief Data Officer (CDO) is acting as an enabler to change.
Laying the foundations for an effective data quality strategy
This guide is for any organisation looking to implement a data quality strategy or those looking to improve the effectiveness of their current one.
Global Data Quality Research 2015
Read this discussion paper to find out the latest data quality trends and what our experts think this means for organisations in 2015.
Tackling the ticking time bomb: Data Migration and the hidden risks
If you are faced with responsibility for some element of a data migration then this white paper will help guide you past the pitfalls that await the unwary and how to add value as a…
Dealing with the deluge: Humanising your data strategy
The latest Global Data Management Research Discussion Paper 2016 from Experian Data Quality. Find out the latest data quality and data management trends for 2016.
Data Management for improved customer experience and higher returns
In this paper we discuss how a first-class data management strategy is essential in enabling you to deliver great customer experience.