Data quality – the key to unlocking cross-channel returns
As cross-channel strategies become the norm we look at how data is central to acheiving success. This whitepaper explores the obstacles that bad quality data can pose to organisations and why a single customer view is the ultimate end goal for those organisations wishing to offer customers a truely 'omni-channel experience'. We cover:
- Why data quality counts
- Practical advice - the data quality checklist
- P&O Case study - cross-channel data in practise
Download the whitepaper.
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