Custom segmentation solutions

Behind every customer is an individual

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Custom Segmentation

Build a customer and prospect segmentation strategy as unique as
your business

Combine your zero, first, and second party data with our consumer categorisation to build a truly unique customer segmentation

Truly understanding your current customer base is the key to unlocking future growth. Knowing how your customers behave, think and act and being able to have a full view of your prospects ensure you can find and target others as effectively and efficiently as possible.

Building an operational custom segmentation for your organisation with Experian is a valuable exercise which will give you the data insights necessary to fuel your growth strategy.

Our solutions can be tailored to your business, incorporating and surfacing the insights on data you already hold as well as combining it with the data held in Experian's award-winning consumer categorisation platform, Mosaic.

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Why build a custom segmentation?

Experian's custom
segmentation

Key features

  • Blend proprietary and market data
    Blend proprietary and market data

    Ability to combine your zero, first, and second party data to our deep consumer insights to unlock a deeper understanding of your customer & prospect base

  • Increased actionability of custom segmentation
    Increased actionability of custom segmentation

    Use the data-driven insights to immediately make better decisions about your go-to-market strategy

  • Identify active buying groups
    Identify active buying groups

    Almost as important as knowing who will buy from you is knowing who will not. Understand and quantify your non customers, or prospect market at a greater level

  • Insights that drive cross-functional collaboration
    Insights that drive cross-functional collaboration

    Media buying is easier when you know who to target (Insights team and media buying can work together). Save spend by removing non-buyers

  • Instant categorisation
    Instant categorisation

    Start building your custom segmentation immediately with no need to build a profile over numerous customer interactions

  • Deep predictive analysis
    Deep predictive analysis

    Predicting consumer behaviour has never been easier as we layer thousands of variables on top of your customer information 

Technology in focus

Experian Predict

Combine Experian's market-leading data assets with our analytical expertise to create and optimise predictive models that give you the ability to understand your customers' likely behaviour.

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Why trust your customer segmentation to Experian?

  • Trusted
    Trusted

    Trusted by thousands of the world's biggest brands

  • Experience
    Experience

    Deep customer profiling and segmentation expertise

  • Technology
    Technology

    Intuitive, scalable technology

Customer Segmentation

Find out how to build your own custom segmentation with Experian

Combine Experian's market-leading data assets with our analytical expertise to create and optimise predictive models that give you the ability to understand your customers' likely behaviour.

Find out more

Testimonials
Featured Articles

BT Financial GroupShurjo
Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points

Australian Financial Security AuthorityRichard

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.


Suncorp New ZealandMing
Hard working team, flexible work arrangement and always focus on customer's needs.

GoogleDan

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.


Ikea Pty LtdWendy

Great client service, strong analytical team and a strong enabler to help internal client collaboration.


Foxtel Management Pty LtdGreer

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.


Lexer Pty LtdKristy

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.


Burwood CouncilShisir

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

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