The crucial step towards data-driven customer first marketing.
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This paper offers advice from an independent Data Governance Coach, Nicola Askham, about how to proactively implement a Data Governance framework.
Every Data Governance initiative is highly dependent on having the right people in place and with that in mind we look at how organisations tackle the challenge of ownership with in their Data Governance programs.
Nicola Askham, The Data Governance Coach shares her advice on how implementing a data governance framework can significantly increase the long-term success and sustainability of your data quality initiatives.