Tag: Social Networks

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How marketers can create tribe-like relationships with...

Long before social networks exploded into our lives, there was another way that human beings had connections with each other: as members of the same tribe. Anthropologists have found that as human beings evolved from primates to hunter-gatherers, tribes of up to 150 members were created. The size of...

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Facebook’s back, or is it?...

Facebook debuted on Nasdaq on May 18, 2012 to much fanfare. since then the stock has been stuck in a rut and trading well below its IPO price of $38 since Day 1. However this changed when Facebook posted strong second quarter advertising revenues in July...

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Facebook data: be careful what you ‘Like’...

Any doubts about the value of the pile of data upon which Zuckerberg sits, were dispelled for me last month with the publishing of a short research paper by Michal Kosinksi and colleagues from the Cambridge Psychometrics Centre in the Proceedings of the National Academy of Sciences. The study...

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Cooking up a winning sponsorship...

I was watching a preview for the next season of MasterChef and found myself wondering which brands will be at the sponsorship table this year. As one of the most watched shows in Australia, becoming a sponsor of shows like MasterChef through product placement, advertising and merchandising is a...

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Are consumers engaging with brands on social media?...

As social media continues to grow, it is fast becoming a common and often preferred method of communication for both consumers and marketers. Questions we’re often asked are around how can you establish long term dialogue with customers? What tools are there for you to use to ensure you...

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Multichannel marketing – the way of the future...

Understanding changing consumer behaviour and the impact it has on brand communications is at the heart of what we do. We thrive on the identification of a new trend and are fascinated by the ways in which marketing communications evolves – particularly in today’s age of the connected, highly...

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On Facebook and Privacy...

Having now lived in Hong Kong for 9 months, I have to say I have little interest in going back to Australia (sorry mum). In my mind, it’s the type of world science fiction writers dreamt of, a spaceship of the world’s people and a collision of cultures that...

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e-Santa’s coming to town!...

The Christmas bells are ringing, and nowhere are they tolling louder than in the wonderful world of online. In line with the 12 days of Christmas, we’ve decided to release the 12 Insights of Christmas, leaping like the lords out of the Hitwise data. I’ve made these predictions using historical...

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Watching Video or Using Social Networks? Both....

Albert Einstein apparently said ‘the only reason for time is so that everything doesn’t happen at once’. This was no doubt useful when formulating the general theory of relativity. It seems Albert was right when it comes to the way we use Social Networks too, otherwise we’d be updating...

Read More Watching Video or Using Social Networks? Both.