Tag: social networking

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What is “phubbing” and should I care?...

We’ve all been there – you’re out with friends and a quick glance around shows several faces buried in smartphones oblivious to the present. This very 21st-century phenomenon was nicely (if depressingly) portrayed in a recent YouTube video...

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London 2012: a marketing blueprint...

Social Olympics will become a marketing blueprint for future sporting events. London 2012 Olympics will become a marketing blueprint for future sporting events, and brands should be doing a lot more than simply filling their TV slots to capture sports audiences in the future. Australians will never be short of...

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Are consumers engaging with brands on social media?...

As social media continues to grow, it is fast becoming a common and often preferred method of communication for both consumers and marketers. Questions we’re often asked are around how can you establish long term dialogue with customers? What tools are there for you to use to ensure you...

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Social Marketing in Context...

Over the last couple of years we’ve seen social fever sweep the world. Business, keen to jump aboard, are hiring ‘Tweeters’ as well as social networking consultants to formulate and execute increasingly complex social strategies. It’s hardly surprising. We can see in the chart below that visits to the...

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How much do Australians like The Voice?...

Welcome to the first in a two-part series on The Voice – the latest reality TV show sweeping the nation. Today’s post looks at how The Voice’s onscreen presence has been reflected online and what drivers might have been instrumental in this. Tune in next time when I’ll reveal...

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Potential Channels for Multi-Channel Marketing...

Search, Social and Email are critical to a successful multi-channel strategy, but it needn’t stop there. The Hitwise tool can help bring to light unfamiliar sites that you haven’t considered in your digital strategy. Recently, I looked at sites that dramatically increased in Total Visits over the past year, creating...

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