Tag: Social Media

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Is it all about the ‘brand’ when it comes to a success...

When Facebook first opened its doors to businesses, its goal was to encourage users to engage with brands through ‘Pages’. However, I’ve been asked on numerous occasions – how do we go about this?...

Read More Is it all about the ‘brand’ when it comes to a successful Facebook campaign?
Quick Guide to Retargeting on Facebook Website Custom ...

Jermyn originally posted this article on ClickZ. An overview of how direct response marketers can optimize Facebook’s new custom audience features to improve conversions. In January, Facebook released new ways to target people who have visited a website or a mobile app. This is different from FBX, as it...

Read More Quick Guide to Retargeting on Facebook Website Custom Audiences
What is “phubbing” and should I care?...

We’ve all been there – you’re out with friends and a quick glance around shows several faces buried in smartphones oblivious to the present. This very 21st-century phenomenon was nicely (if depressingly) portrayed in a recent YouTube video...

Read More What is “phubbing” and should I care?
Facebook’s back, or is it?...

Facebook debuted on Nasdaq on May 18, 2012 to much fanfare. since then the stock has been stuck in a rut and trading well below its IPO price of $38 since Day 1. However this changed when Facebook posted strong second quarter advertising revenues in July...

Read More Facebook’s back, or is it?
The new metric: return on relationship...

With the proliferation of social media channels and the number of businesses integrating social into their marketing mix, are we measuring our success through the right metrics? ROI or...

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Soccer fever strikes!...

July was a big month for soccer fans in Australia, featuring some big match-ups between Australian and overseas teams. The World Cup is looming and Australia has qualified by beating Iraq 1-0. So the matches of Manchester United vs Australian All stars and Liverpool vs Melbourne Victory couldn’t have...

Read More Soccer fever strikes!
Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

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Facebook data: be careful what you ‘Like’...

Any doubts about the value of the pile of data upon which Zuckerberg sits, were dispelled for me last month with the publishing of a short research paper by Michal Kosinksi and colleagues from the Cambridge Psychometrics Centre in the Proceedings of the National Academy of Sciences. The study...

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Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

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Digital marketing trends for 2013...

2012 ushered in permanent changes to the digital marketing environment. Moving into the new year, this pace is set to intensify and companies not on board will quickly lose out. Disruptive technologies, such as social media, video, search engines and mobile, are embraced by the wider population because they...

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Digital marketing: out with the old, in with the new...

2012 turned the digital marketing environment into a social frenzy on the move. Look out for an explosion of new technologies and capabilities moving into 2013. Contrary to the beliefs of the mystics, hippies, druids and pagans stationed outside the ruins of Chichen Itza in Mexico, the Maya had...

Read More Digital marketing: out with the old, in with the new
Pinterest is a shop window for Australian retailers, s...

Pinterest is no longer the fresh-faced new social network that everyone’s talking about but yet to use. It’s been nearly a year since it became the fastest social network to hit 10 million unique global users and it currently has 650,000 active monthly Australian users*. When users visit, they are...

Read More Pinterest is a shop window for Australian retailers, so why are the shutters up?