Tag: segmentation

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Generation Z: the Powerful Influencers....

Generation Z is the segment of the population born since about 2000.. Understanding Generation Z is crucial for any forward-thinking business – this generation is the primary customer of tomorrow. It is therefore important to have a customer lifecycle strategy in place to make sure this lucrative market remains...

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Millennials are not all the same...

A lot has been written and continues to be written about Millennials. There is good reason for it as they are facing challenges in an environment we haven’t experienced before, with swift changes in technology and the impact of a rapidly changing globalised economy, to the point where it...

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10 Gifts for 5 Unique Audiences: Your holiday gift gui...

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search clicks 1 Fitbit 0.035% 2 LEGO 0.023% 3 GoPro 0.020% 4 iPhone 6S...

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Geo-demographic targeting- turning customer centricity...

Customer  centricity Superior customer experience Differentiating through customer service The new catch call and now a major cornerstone of nearly every company’s business strategy, and it’s not just a passing fad. These initiatives are engrained in Key Performance Indicators and Measures of success for many businesses. So what does...

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Get lucky under the mistletoe with these holiday email...

It’s that time of year again – we’re finally emerging from the cold, dark depths of winter and stepping into the glorious sunshine of spring. It’s a sad indictment of our brutal winter that we call a mere 20 degrees glorious, but there you have it! Spring emails are...

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Making a MOSAIC of your customer...

We all love a good email fail – as long as it’s not ours. You know the one – it gets sent around the office on a Friday afternoon, and everyone has a good laugh over the silly marketer who sent an email for engagement rings to someone just...

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Point of sale data and how to use it to power your mar...

In many marketing departments there is confusion around which strategies will drive value. Most of the ideas orientate around campaigns and automated messages based on actions or the lack of and in some cases even the addition of a new channel to help deliver a cross channel message. In...

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Wake up your email inactives with smart segmentation...

I’m sure by now you’ve heard a litany of strategies and best practice around the dangers of sending to inactive subscribers. It’s probably blended into a whirlpool of blah blah blah spam trap. Which means very little to you and even less to your manager – who wants to...

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Top 10 testing strategies: power your cross channel ma...

Every day we are bombarded with new channels, customer challenges, and the never ending battle of stakeholder management. While 2013 was a year for trying new projects. 2014 is a year where marketing professionals are buckling down and getting back to their roots. Marketers will need to focus on...

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Grab the attention of your best customer...

Actually, getting your best customer to engage with your brand likely requires an integrated approach that taps into all of these consumer touch-points. Here we examine some areas that marketers should be thinking about as they tailor their strategies in...

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The sponsorship question – whom would you sponsor?...

With the A-league well under way, commercial brands have made their team sponsorship decisions. But how should they decide which team to advertise...

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Customer loyalty – the golden apple of retail...

Loyalty is the linchpin we as a society rely on. From relationships to team sports to brand allegiances, we as people are a loyal breed – but only when it meets our expectations. In the brand world, loyalty and price are either hand-in-hand or in direct conflict in the...

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