Tag: Search

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What’s trending in toys this Christmas?...

We’re well in the lead up to Christmas now and friends and parents are definitely stepping up their searches for some of the hottest products! We looked at the search terms sending significantly more traffic to the Shopping and Classifieds – Toys and Hobbies category, comparing the week ending...

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PPC and the ABC...

A recent article in The Australian newspaper criticised the ABC news site for bidding on key terms in an effort to draw traffic away from its commercial...

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Digital Coaching – from Mourinho to Mick Malthou...

I have always found one of the most fun uses of Hitwise is to look at consumer trends. Having insight into what 3 million Australians are searching for, and in what proportion, is powerful...

Read More Digital Coaching – from Mourinho to Mick Malthouse
Has interest in Big Data started to peak?...

Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as...

Read More Has interest in Big Data started to peak?
Easter bunny’s digital eggs...

Easter has come and gone, with Australians spending (wait for it) $157 million dollars on chocolate! Just think of those poor cacao beans… But children (and adults alike) weren’t the only ones to benefit from the delicious holiday festival. Many online players took advantage of the seasonal celebrations as...

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What Australians search for on their mobiles...

Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale,...

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Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

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Yahoo! New look on mobile...

Yahoo! CEO Marissa Mayer announced the new Yahoo! Welcome page yesterday (to view the US site click on the US logo on the left hand side of the Yahoo! Australia Welcome page). To understand the change this time, let’s look at it from the good old days of the...

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Cooking up a winning sponsorship...

I was watching a preview for the next season of MasterChef and found myself wondering which brands will be at the sponsorship table this year. As one of the most watched shows in Australia, becoming a sponsor of shows like MasterChef through product placement, advertising and merchandising is a...

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Google Maps Reborn...

Google Maps iPhone app was reborn in the iOS App Store on 12/12/12. It should have been a big thing but surprisingly not that many people are aware of it. Or at least Google didn’t make a big fuss about it. Interestingly enough, when I search for “Google Maps”...

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Miranda Kerr vs Lara Bingle: who is Australia’s ...

According to Microsoft, Miranda Kerr was the most searched for Australian Celebrity on Bing in 2012. We agree, especially compared to fellow model Lara Bingle, as you can see below. This data is based on the last twelve weeks Search activity as when  it comes to Australian searches for ‘miranda kerr’...

Read More Miranda Kerr vs Lara Bingle: who is Australia’s most popular?
Australia, Gangnam style...

Not only did Australia take to Psy and Gangnam style fast, we took off harder and faster than other western nations, peaking at some 558% more Searches compared to the United...

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