Tag: ROI

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Facebook’s ‘call to action’ buttons see 2x higher ROIs...

Have you heard about Facebook’s enhanced ‘call to action’ (CTA) buttons? If not, you have now! You may have seen these appearing lately on your Facebook newsfeeds, not the ads that is, but the buttons located on the lower right-hand corner of the ad...

Read More Facebook’s ‘call to action’ buttons see 2x higher ROIs
Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

Read More Creating an authentic customer connection in a cross-channel environment
For sale: customers for conversations....

The rise in consumer channels and the shrinking of budgets has marketers being pulled in opposite directions. There are now more ways than ever to engage and communicate with consumers....

Read More For sale: customers for conversations.
Understanding the path to purchase: cross-channel resp...

As a marketer you’re well aware that your customer’s path to purchase is becoming increasingly more complex. If you’re feeling disconnected from their path, you’re not alone. We recently surveyed 200 Australian marketers* and identified a serious knowledge gap when it comes to cross-channel marketing. Only 14 per cent...

Read More Understanding the path to purchase: cross-channel response attribution
The new metric: return on relationship...

With the proliferation of social media channels and the number of businesses integrating social into their marketing mix, are we measuring our success through the right metrics? ROI or...

Read More The new metric: return on relationship
Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

Read More Pinning our hopes on images this year