Tag: retail

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The importance of data hygiene for a true omni-channel...

Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further said digitisation had changed the way consumers shop, altering their expectations of retailers...

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Do discount events mean a discounted brand?...

After a period of intense competition and cost cutting in the retail sector, 2013 has turned out to be the light at the end of the tunnel for a growing number of brands. Over this time, marketers have needed to renew their efforts to engage and communicate with consumers...

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Customer loyalty – the golden apple of retail...

Loyalty is the linchpin we as a society rely on. From relationships to team sports to brand allegiances, we as people are a loyal breed – but only when it meets our expectations. In the brand world, loyalty and price are either hand-in-hand or in direct conflict in the...

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US retail giant embraces digital...

US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age....

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Click Frenzy tainted by relative calm...

This week saw the second installment in the Click Frenzy franchise – a digital day devoted to attracting consumers in light of upcoming Mother’s Day. Many retailers partnered with Click Frenzy hoping for a similar consumer uptake as was seen in November last year, when the Click Frenzy site...

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Even more reason to be on Pinterest!...

A few weeks ago Pinterest took the next step in building their platform into a potential revenue making machine by creating their own in house analytics tool, allowing businesses to track who is pinning what content from their accounts. What does this mean for businesses on Pinterest? This new...

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Recommendation engines: What’s in Pandora’...

Every year I return from Christmas shopping trips saying the same thing: Never again! Why do I subject myself to the crowds, the queues and frustration when I can do the entire thing from the comfort of my keyboard? Yet every year I, like millions of others, masochistically return...

Read More Recommendation engines: What’s in Pandora’s Box?
Christmas retail in review...

Christmas has once again been and gone, and it seems it was our busiest season yet! Whether because of more positive consumer sentiment, or greater online offerings, or a consumer base that is increasingly tech-savvy, the end of last year broke records in terms of online retail behaviour. Let’s...

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The rise of m-commerce...

Mobile is set to become a significant channel for commerce as retailers rush to enable mobile capabilities and track spend. M-commerce could prove to be a godsend for modern retailers. Not only does it offer an additional platform on which consumers can buy goods and services, but it also provides unrivalled levels...

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All I want for Christmas…....

According to Mariah Carey, this would be yooouuuuuuuuuuu, bay-bay!  As one of the most recognized non-carol Christmas songs about, Mariah Carey’s Christmas album brings joy to the masses every year and always tops my ‘recently played’ iPod track list throughout the month of December.  All that is well and...

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The free breakfast marathon...

This week I attended 2 industry breakfast seminars in a row – mixing it with the rich and famous of the marketing world.  Filtered coffee and business cards dominated the room.  Dare I say it, we even completed a group activity!  And I loved every minute of it. Here...

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Pinterest is a shop window for Australian retailers, s...

Pinterest is no longer the fresh-faced new social network that everyone’s talking about but yet to use. It’s been nearly a year since it became the fastest social network to hit 10 million unique global users and it currently has 650,000 active monthly Australian users*. When users visit, they are...

Read More Pinterest is a shop window for Australian retailers, so why are the shutters up?