Tag: research reports

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Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

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Why Australian marketers are missing a trick when it c...

Australian businesses are facing a complex environment where marketers have to juggle multiple channels, tactics, tools and campaigns. ‘Mobile’ is an emerging platform which sounds both excitement and fear in marketers’ ears. The audience scope and capabilities of new smartphone devices appear, on the surface, to be an equation...

Read More Why Australian marketers are missing a trick when it comes to mobile
‘Age of mobile’ represents huge opportunit...

The mobile age is upon us, with big opportunities for marketers to capture audiences on devices that are increasingly durable and more widely used. For marketers that are not already aware, it is time to listen up; the age of mobile is upon us. With 20 million Australians predicted to...

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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Cover your bases because marketing is multiplying...

It may sound like something from an 80s horror film, but results from our latest study have revealed that marketing is multiplying, and companies will have to scoop all the data they can if they are to keep up with an ever-diversifying consumer base. It used to be so easy....

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Parallel channel marketing and the duplicate data dile...

Our recently published whitepaper, “The Future of Multichannel Marketing in Hong Kong”, identified a major disconnect between marketers and consumers. Nearly half of all consumers surveyed told us they feel overwhelmed by communications from brands and as a result, many are disengaged. However, 85 per cent of brands think...

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Confirmation bias and consumer preference...

Findings from our “Future of Multichannel Marketing in Hong Kong” whitepaper revealed that consumers feel overwhelmed with communication from brands, yet marketers feel that they are effectively segmenting their communications.  In this post, I’m going to try to explain why this disconnect might exist. This disparity between what consumers...

Read More Confirmation bias and consumer preference
Are consumers engaging with brands on social media?...

As social media continues to grow, it is fast becoming a common and often preferred method of communication for both consumers and marketers. Questions we’re often asked are around how can you establish long term dialogue with customers? What tools are there for you to use to ensure you...

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