Tag: PPC

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PPC and the ABC...

A recent article in The Australian newspaper criticised the ABC news site for bidding on key terms in an effort to draw traffic away from its commercial...

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Click Frenzy tainted by relative calm...

This week saw the second installment in the Click Frenzy franchise – a digital day devoted to attracting consumers in light of upcoming Mother’s Day. Many retailers partnered with Click Frenzy hoping for a similar consumer uptake as was seen in November last year, when the Click Frenzy site...

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Christmas retail in review...

Christmas has once again been and gone, and it seems it was our busiest season yet! Whether because of more positive consumer sentiment, or greater online offerings, or a consumer base that is increasingly tech-savvy, the end of last year broke records in terms of online retail behaviour. Let’s...

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Social Marketing in Context...

Over the last couple of years we’ve seen social fever sweep the world. Business, keen to jump aboard, are hiring ‘Tweeters’ as well as social networking consultants to formulate and execute increasingly complex social strategies. It’s hardly surprising. We can see in the chart below that visits to the...

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Princess Cruises’ Paid Search Strategy Sees Imme...

The June Quarter was not a fantastic one for cruises, with the category’s overall market share dropping 17% from the previous quarter. It is not all bad news however, with the Year on Year growth figures running at an impressive 8.5%. Much of that Industry growth came from the...

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