Tag: pinterest

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Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

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Even more reason to be on Pinterest!...

A few weeks ago Pinterest took the next step in building their platform into a potential revenue making machine by creating their own in house analytics tool, allowing businesses to track who is pinning what content from their accounts. What does this mean for businesses on Pinterest? This new...

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The free breakfast marathon...

This week I attended 2 industry breakfast seminars in a row – mixing it with the rich and famous of the marketing world.  Filtered coffee and business cards dominated the room.  Dare I say it, we even completed a group activity!  And I loved every minute of it. Here...

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Pinterest is a shop window for Australian retailers, s...

Pinterest is no longer the fresh-faced new social network that everyone’s talking about but yet to use. It’s been nearly a year since it became the fastest social network to hit 10 million unique global users and it currently has 650,000 active monthly Australian users*. When users visit, they are...

Read More Pinterest is a shop window for Australian retailers, so why are the shutters up?
FB is my new BFF (and other big data implications)...

Statistically speaking, on a daily basis, the majority of us will Tweet, Pin or Update our Facebook (FB) Status. In fact, my relationship with Social Media and Facebook in particular, is much more uncomplicated and effortless than my relationship with my partner. For example – Facebook knows who my...

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Potential Channels for Multi-Channel Marketing...

Search, Social and Email are critical to a successful multi-channel strategy, but it needn’t stop there. The Hitwise tool can help bring to light unfamiliar sites that you haven’t considered in your digital strategy. Recently, I looked at sites that dramatically increased in Total Visits over the past year, creating...

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Pinterest interest doubles...

Our colleagues in the US and Search Engine Watch recently shone a spotlight on the growth of Pinterest in the US, firing up our thinking circuits in the process. Was Pinterest becoming as popular here? With pickup from a range of sites and retweets on Twitter, Pinterest has jumped...

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