Tag: online shopping

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Grab the attention of your best customer...

Actually, getting your best customer to engage with your brand likely requires an integrated approach that taps into all of these consumer touch-points. Here we examine some areas that marketers should be thinking about as they tailor their strategies in...

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US retail giant embraces digital...

US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age....

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Recommendation engines: What’s in Pandora’...

Every year I return from Christmas shopping trips saying the same thing: Never again! Why do I subject myself to the crowds, the queues and frustration when I can do the entire thing from the comfort of my keyboard? Yet every year I, like millions of others, masochistically return...

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Christmas retail in review...

Christmas has once again been and gone, and it seems it was our busiest season yet! Whether because of more positive consumer sentiment, or greater online offerings, or a consumer base that is increasingly tech-savvy, the end of last year broke records in terms of online retail behaviour. Let’s...

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Digital wallets becoming a reality...

Mobile technology is making significant advances, replacing routine parts of our lives with one-touch solutions. Mobile developers view everyday tasks and items as major chores. They ask; why have six cards when you can have none? Why go to the shop when the shop can come to you? Why...

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All I want for Christmas…....

According to Mariah Carey, this would be yooouuuuuuuuuuu, bay-bay!  As one of the most recognized non-carol Christmas songs about, Mariah Carey’s Christmas album brings joy to the masses every year and always tops my ‘recently played’ iPod track list throughout the month of December.  All that is well and...

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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Prepare for the three kings of marketing this Christma...

This year’s Christmas agenda is likely to be as hectic as ever as companies look to meet sales targets in an increasingly challenging environment, and for marketers, it is time to prepare for the three kings of marketing in order to entice customers on a number of levels. Christmas...

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Leveraging data will be the key to group buying succes...

We consumers find it very hard to pass up a good offer. It’s the reason we buy three bottles of Coke when we came to the supermarket for dishcloths, and it’s why we feel richer for buying something at a discounted price, even if we were never going to make the purchase in...

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More online shoppers, more online shops: Retail looks ...

We’ve all seen the gloomy stories: the public is saving, not buying. Department stores can’t survive. Since we’re about to enter the traditional peak of the Retail season, we thought it time to take a look into our data-laden crystal ball and see what the numbers had to say....

Read More More online shoppers, more online shops: Retail looks ready for Xmas
Australian offshore shopping up 121% in twelve months...

In a recent report distributed by the Commonwealth Bank (Global Markets Research: Online Retail Data – 27th July 2011) the estimated spend on online retail by Australian’s is $9.5b. A closer look at the split between domestic and international spending reveals that just over 44% of online retail purchases made by...

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