Tag: online marketing

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Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

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Digital marketing: out with the old, in with the new...

2012 turned the digital marketing environment into a social frenzy on the move. Look out for an explosion of new technologies and capabilities moving into 2013. Contrary to the beliefs of the mystics, hippies, druids and pagans stationed outside the ruins of Chichen Itza in Mexico, the Maya had...

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Recommendation engines: What’s in Pandora’...

Every year I return from Christmas shopping trips saying the same thing: Never again! Why do I subject myself to the crowds, the queues and frustration when I can do the entire thing from the comfort of my keyboard? Yet every year I, like millions of others, masochistically return...

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Email: are you covering the basics?...

At the start of a new year we often see lots of information – articles, webinars, email newsletters – about the “latest and greatest” when it comes to online marketing: “Take your program to the next level“; “Predictions for 2013 and beyond“; “How to be ahead of the pack...

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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Leveraging data will be the key to group buying succes...

We consumers find it very hard to pass up a good offer. It’s the reason we buy three bottles of Coke when we came to the supermarket for dishcloths, and it’s why we feel richer for buying something at a discounted price, even if we were never going to make the purchase in...

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Cover your bases because marketing is multiplying...

It may sound like something from an 80s horror film, but results from our latest study have revealed that marketing is multiplying, and companies will have to scoop all the data they can if they are to keep up with an ever-diversifying consumer base. It used to be so easy....

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Social Marketing in Context...

Over the last couple of years we’ve seen social fever sweep the world. Business, keen to jump aboard, are hiring ‘Tweeters’ as well as social networking consultants to formulate and execute increasingly complex social strategies. It’s hardly surprising. We can see in the chart below that visits to the...

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How much do Australians like The Voice?...

Welcome to the first in a two-part series on The Voice – the latest reality TV show sweeping the nation. Today’s post looks at how The Voice’s onscreen presence has been reflected online and what drivers might have been instrumental in this. Tune in next time when I’ll reveal...

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